News Consumer Insights
Data, analytics, and insights to help publishers build sustainable digital businesses.
Optimize your User Funnel with better insights
We developed News Consumer Insights (NCI) to help publishers make data-driven business decisions that increase profitability and build deeper relationships with their readers. Through our data framework and decision engine designed exclusively for News Publishers, NCI provides key insights and actionable recommendations based on a publisher’s Google Analytics account to help grow Reader Engagement and Reader Revenue.
What’s new in News Consumer Insights
Our Decision Engine to deliver personalized recommendations
We've built-in a decision engine that will deliver personalized actionable recommendations based on your Google Analytics data so you don't have to spend time analyzing insights.
New insights to grow overall performance
Our Reader Revenue page provides deep insights to optimize the conversion rates or any Goal you might have in Google Analytics. Our “Video Insights” page will allow you to maximize video content consumption across your site and audience.
New value metrics : Advertising Revenue and Avg. Ad Revenue per User
If you have Google Analytics 360 connected to Ad Manager, we’ll populate your Advertising Revenue and Avg. Ad Revenue per User (ARPU) throughout the tool to better inform value. If you don’t have Google Analytics 360, you’ll have the option to enter Avg. CPMs/RPMs per device to allow us to show estimated Ad Revenue and estimated Avg. Ad Revenue per User (ARPU).
What People Are Saying
With the framework from Project FUSE Google has taken publishers' data conversation to a whole new level. The insights we've received helped us better visualize our user funnel, the profile of our potential subscribers and the type of content they are interested in. There are so many optimization opportunities and we're just scratching the surface: this is exciting!
Project FUSE takes a very logical approach in helping publishers reducer the noise on their pages and offer the right message to the right user at the right time. It has helped us keep things simple, clear and easy to iterate on.
Project FUSE gave us lots of great data and insight which will certainly support our growth plans in 2018.
The LMC has partnered with Project FUSE from its inception. We have hundreds of member sites, from large to small, now utilizing the News Consumer Insights framework with much measurable success.
It has enabled these publishers to better understand their readership and the true value associated with each segment from casual to loyal readers. Most importantly, it has created actionable insights that have led to improvements in our members' user acquisition strategies, reader retention, engagement, subscriptions and, ultimately, sustainability.
Project FUSE helped us highlight potential actions to improve performance and thus revenues — this was obviously a key takeaway that's been distributed within the business already. The product itself and the potential long-term benefits of the data/collaboration in general are also highly promising, and give our team valuable data to improve various elements of our site going forward.
We really appreciate the insights we have collected with Project FUSE initiative. With the right resources and focus, this data framework will help us improve our site’s revenue and user experience. We are happy to see Google thinking about enhancing publisher’s growth strategy beyond ads with business recommendations.
