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CMS Vendors
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Xalok

Xalok is a well-established CMS in Spanish language markets, offering editors a live preview of what their content will look like on various devices.

  • While the "Xalok Go" SaaS platform caters to small news organizations, most customers will still likely require extensive engagement with the vendor's services arm to customize an implementation to their requirements.
  • Parent company Hiberus offers other website and application development services
  • Key customers include La Vanguardia, El Tiempo, and Corriere della Serra

Likely fit

Xalok Go could be a potential next step from WordPress for Micro-Independent News Organizations. However, any additional requirements will mean switching to the core version of Xalok with custom development. Hiberus can offer all professional services required, from development to managed services, which could prove convenient to a Mid-Sized Chain of News Organizations (such as the media arm of parent company HENNEO). However, this could prove a step too far for Small Independent News Organizations and Small Chains of News Organizations.

At a glance

Primary Customer Fit

Mid-Sized Chain of News Organizations

Secondary Fit

Micro-Independent News Organizations

Most Active Geographies

EMEA, Latin America

Official Support Hours

Choices for 8x5, 12x5, 24x7

Officially Supported Languages for User Interface

ES, EN

Third-party Language Support Available?

No

License Model

Monthly fee for use of the software, depending on tiers based on traffic, page views and users

Scope Summary

Digital first CMS with visual interface from a vendor in Spain that can see to many peripheral IT needs as well

Tech Base

PHP (Symfony), MySQL, Elastic, Redis, Node.js, Twig

Cloud Model

SaaS

Headquarters

Zaragoza, Spain

Head Count

72

What customers report

  • Visual interface allows editors to work on an article as site visitors would see it
  • Hiberus Media Labs can draw from a large pool of Hiberus tech resources to implement the CMS, as well as many other adjacent technology needs
  • A Xalok Go demo could give the impression the product is a good fit out of the box, while in reality this may require complicated bespoke development based more on the underlying core product
  • The core CMS is mostly an editorial interface, with integration or expansion needed to go beyond this
  • Lacking a partner network, you will have to defer to Hiberus professional services for any customisation required

Background

  • What began in 1895 as the newspaper Heraldo de Aragon has in the past decade transformed into HENNEO, a media and technology conglomerate. Technology consulting subsidiary Hiberus was created in 2012 with the addition of Comex Integración and IriTec. In 2017, Xalok merged with Hiberus' content management team to form what is now Hiberus Media Labs, with Xalok as their main product.
  • Xalok's editorial interface revolves around editing within the preview, which can be switched to show different screen sizes (desktop and mobile). The company has focussed on its visual editing interface and minimizing the number of steps editors have to take outside of it. Setting the focal point for an image, for example, can be done from within the article view, without having to go into a separate DAM (Digital Asset Management) system. Editors can also add different types of content blocks, and if the content is sourced from the CMS itself, will immediately show these within the editor. The system also supports multiple languages (for instance, a Spanish and an English edition) with the option to automatically translate the first version for editors to work on.
  • What the platform brings in editorial niceties, it generally lacks in other services (such as planning, paywalls, subscription services, commenting), which must be built or bolted on.
  • Xalok is a PHP based system with a Node.js front-end and Twig templating (though the CMS can also be used headless). Customers must implement a custom layer on top of the core system that caters to their specific needs and integrations. This can be developed by the customer tech teams themselves, though in many cases Hiberus Media Labs will have heavy involvement in the development and daily operation of the platform. The company can be a "one stop shop" to the extent that a customer will only need to fulfil the product management role -- though it can be easy to underestimate the responsibilities this brings in deciding on implementation details. To mitigate this, Hiberus Media Labs also created the more out of the box "Xalok Go", which caters to small publications. However, if requirements exceed Xalok Go capabilities, it can then require a steep step-up to a custom Xalok implementation.
  • While Hiberus Media Labs has 72 employees, its rapidly-growing parent company Hiberus employs 3,300 – a large resource pool covering multiple technology areas, which can be drawn upon for CMS implementations when needed. In fact, many Xalok customers also engage in other technology projects with Hiberus (ranging from SEO to big data projects).
  • Xalok has very recently announced the "Xalok IA assistant", which promises to suggest article topics (integrated with competitive ananlytics), and aid with content creation. The goal for this is to be service independent, using ChatGPT and Gemini, or open source alternatives such as Vicuna.

Paket kapsamı (satıcı tarafından bildirilen)

Temel platform - ör. ürün paketi (evet/hayır/Beta) Eklenti (evet/özel/üçüncü taraf)
İçerik yaşam döngüsü: yaz/sınıflandır/düzenle/onayla/yayınla/farklı amaca uygun hale getir/arşivle/ortadan kaldır
Evet
Temel dijital varlık/sesli öğe/medya öğesi yönetimi
Evet
Basılı yayıncılığı destekleme
Hayır
Evet
Basit sosyal medya yeniden yayıncılığı
Hayır
Evet
İsteğe bağlı modüller: formlar/anketler/sosyal medya widget'ları vb.
Hayır
Evet
Bağlayıcı kitaplığı (OOTB bağlayıcıları, API'ler vb.)
Hayır
Üçüncü Taraf
CDN paketi (DDoS koruması ile)
Evet
Üçüncü Taraf
Kullanıcı kaydı
Hayır
Üçüncü Taraf
Abonelik yönetimi ve karşılama - dijital
Hayır
Üçüncü Taraf
Abonelik yönetimi - basılı
Hayır
Üçüncü Taraf
Kişiselleştirme
Hayır
Reklam yönetimi - dijital
Evet
Üçüncü Taraf
Reklam yönetimi - basılı
Hayır
Mobil uygulama yönetimi
Hayır
Özel
Site arama
Evet
İçerik ve atama planlaması
Hayır
Üçüncü Taraf
Video yönetimi/OVP
Evet
Üçüncü Taraf
Ses yönetimi/podcast yayınlama
Evet
Üçüncü Taraf
Veri görselleştirme
Hayır
Üçüncü Taraf
Gazete ilanları
Hayır
Üçüncü Taraf
Yorum yapma/topluluk özellikleri/
Hayır
Üçüncü Taraf
Bülten oluşturma ve yönetme
Hayır
Evet
Bildirimler ve uyarılar
Hayır
Evet
A/B testi
Hayır
Evet
SEO
Evet
Devralınan değişkenlerle çoklu yayın yönetimi
Hayır
Özel
Karmaşık düzen ve alt site/alt bölüm klonlama
Evet
Artırılmış gerçeklik (AR)/sanal gerçeklik (VR) destekli hizmetler
Hayır
Üçüncü Taraf
Herkese açık belgeler
Hayır
Online kullanıcı/iş ortağı forumları
Evet
Düzenli kullanıcı grubu toplantıları
Hayır
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