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El Sol de Mexico had the challenge to integrate all editorial teams to focus and adapt their processes according to the changing needs of the audience, and foster a standardized and up-to-date understanding among the different departments of the critical importance of data and user feedback in editorial and strategic decision-making.

With the Audience Lab, El Sol de México achieved a deeper understanding of how to meet the diverse needs of its users. This program facilitated the unification of criteria and the standardization of knowledge among the teams of the media, highlighting the crucial importance of data in decision-making. Collaborative work routes were established between the editorial and audience areas to reinforce informative bets and resource allocation.

Changes in processes achieved during the program:

-Greater understanding of Search Console.

-Improvement in the definition of the Editor position with a focus on audiences.

-Management of processes by objectives; the media developed its own monitoring board.

-Editorial planning of Elections with audience management criteria.

-Conducting a survey to improve its newsletter proposal.