News agency creates insights tool

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THE NETHERLANDS | PROJECT TYPE: LARGE | ANP NEWS AGENCY TRACKING | FUNDING: €400,000

The News Agency content tracking tool from Dutch press agency ANP tracks the usage of hundreds of thousands of text stories and images every month. The results help to prove the financial value of the service – and give journalists real-time insights into how their work is performing.

In an age of demonstrable return on investment (ROI), press agencies must prove the value of their stories. ANP has provided content to news publishers since 1934, but in today’s digital environment, there was previously no easy way to track the articles across multiple news sites.

Many journalists believe they know what our customers want; this tool allows our editors to make more data-informed decisions.

Mark Westerhoff
ANP CTO
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With DNI funding, ANP created a bespoke tool to crawl customers’ websites and match agency content with publisher content in almost-real time. Now live, the tool can trace agency content with near-real time reporting that shows how ANP content is being used, with 200,000 text articles processed per month. “In a media market with declining revenues, all commercial press agencies have to prove their relevance when they negotiate a contract,” explains CTO Mark Westerhoff. “Our editorial team was sceptical, but with cultural change, we must decide if we need to report on a specific topic. Or if we should, for instance, produce more content in the morning. This tool allows our editors to make more data-informed decisions.”


With DNI funding, ANP created a bespoke tool to crawl customers’ websites and match agency content with publisher content in almost-real time.

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