
Nonio: Pooling resources
Nonio is a collaboration between Portugal’s top six media companies that aims to create a compelling digital proposition for advertisers.
Henneo has developed LoVer, a single sign-on (SSO) system, to be the foundation for a paywall and programmatic advertising for a network of Spanish local publishers.
The problem to solve sounded simple: how to allow small and medium publishers to challenge larger organisations in the competitive digital environment. The solution was collaboration. Inspired by other DNI funded experiences, the Spanish publisher Henneo built a coalition called LoVer (Local and Vertical) to generate a single login for the Spanish press.
For users, this means high-quality, personalised content across a wider network of publishers. For publishers, the data collected improves programmatic advertising and monetisation. It allows publishers to connect, share tools and campaigns, and learn from each other. In the future, LoVer will serve as the basis for paywall payments.
“We know that cookies used to identify the user will disappear soon and we need to create an environment in which as many people as possible will be signed in, so we can still segment our users,” says Miguel Madrid, Chief Digital Officer at Henneo. He predicts the company will diversify ways to monetise the aggregate data from LoVer. “We will also soon be selling new products, such as video streaming and native advertising.”
Nonio is a collaboration between Portugal’s top six media companies that aims to create a compelling digital proposition for advertisers.
REMP is a set of open source tools that enables digital publishers to turn users into subscribers.
La Numerique is a new paid-for evening digital edition published by L’Equipe, the leading sports publication in France.
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