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Audience Development

29 artículos
1080 minutos
beginner
intermediate
We designed these resources to help you attract more readers and deepen their engagement. These materials have been developed with the help of industry experts and news organizations globally.
  • Talleres

    Start building your audience

    Understand and grow your audience with analytics, surveys, and tools.

  • Talleres

    Increase site traffic

    Use Search, newsletters, social sharing, and ads to attract more visits.

  • Talleres

    Keep visitors engaged

    Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

  • startbuildingyouraudience
    Start building your audience

    Understand and grow your audience with analytics, surveys, and tools.

  • increaseyourtraffic
    Increase site traffic

    Use Search, newsletters, social sharing, and ads to attract more visits.

  • keepvisitorsengaged
    Keep visitors engaged

    Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.

  • Talleres

    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • Talleres

    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • Talleres

    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • Talleres

    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • Talleres

    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • Talleres

    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • Talleres

    Ampliar la base lectora

    Analiza los cambios en los comportamientos de los consumidores, descubre formas de ampliar la base lectora online y fideliza a tu comunidad digital. En esta sesión se tratarán los siguientes temas: Cómo fidelizar a unos lectores cuyo comportamiento va cambiando con el tiempo. Sugerencias para ser más relevante para tus lectores. Cómo elaborar un mapa del recorrido del usuario que te ayude a comprender quiénes son tus futuros lectores y qué puedes ofrecerles.

  • Talleres

    Elaborar boletines informativos digitales

    Descubre la función del boletín informativo en la publicación digital, aprende a configurar el tu propio boletín y anima a los lectores a suscribirse a un contenido de calidad. En esta sesión se tratarán los siguientes temas: Los boletines informativos como recurso importante para el crecimiento y la fidelización de la audiencia. Consejos para elaborar un boletín informativo más interesante gracias a la “lista de chequeo de los boletines”. Algunos de los requisitos establecidos para elaborar un boletín informativo.

  • Talleres

    Contenido basado en datos

    Mide el alcance del contenido, utiliza tus conocimientos para obtener resultados empresariales en términos de rendimiento y mantente al tanto de cuáles son las tendencias.En esta sesión se tratarán los siguientes temas:La demanda de contenido basado en datos y cómo puede ayudar a mejorar la participación.Cómo pueden ayudar tus datos a modificar la experiencia de tus lectores en función de sus preferencias.Cómo acceder a las herramientas que permiten comprender el funcionamiento de Google Analytics.

  • Talleres

    News Consumer y Realtime Content Insights

    Comprende tus datos usando un conjunto de herramientas para obtener más información sobre el rendimiento de tu contenido. En esta sesión se tratarán los siguientes temas:- Cómo usar un enfoque de análisis de datos guiado por las acciones con la herramienta News Consumer Insights- El empleo de datos de contenido en tiempo real para ver qué contenido ofrece un buen rendimiento.- Cómo usar News Tagging Guide para ayudar a optimizar tu enfoque de los análisis.

  • Talleres

    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Understanding your Audience

    An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged in North America (English)

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • workshops icon
    Growing Reach and Deepening Engagement

    Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).

  • workshops icon
    Setting an Audience-Centric Culture

    In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.

  • workshops icon
    Canada Workshop Series

    Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.

  • workshops icon
    Google News Initiative: Introduction to Core Web Vitals

    Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.

  • workshops icon
    Ampliar la base lectora

    Analiza los cambios en los comportamientos de los consumidores, descubre formas de ampliar la base lectora online y fideliza a tu comunidad digital. En esta sesión se tratarán los siguientes temas: Cómo fidelizar a unos lectores cuyo comportamiento va cambiando con el tiempo. Sugerencias para ser más relevante para tus lectores. Cómo elaborar un mapa del recorrido del usuario que te ayude a comprender quiénes son tus futuros lectores y qué puedes ofrecerles.

  • workshops icon
    Elaborar boletines informativos digitales

    Descubre la función del boletín informativo en la publicación digital, aprende a configurar el tu propio boletín y anima a los lectores a suscribirse a un contenido de calidad. En esta sesión se tratarán los siguientes temas: Los boletines informativos como recurso importante para el crecimiento y la fidelización de la audiencia. Consejos para elaborar un boletín informativo más interesante gracias a la “lista de chequeo de los boletines”. Algunos de los requisitos establecidos para elaborar un boletín informativo.

  • workshops icon
    Contenido basado en datos

    Mide el alcance del contenido, utiliza tus conocimientos para obtener resultados empresariales en términos de rendimiento y mantente al tanto de cuáles son las tendencias.En esta sesión se tratarán los siguientes temas:La demanda de contenido basado en datos y cómo puede ayudar a mejorar la participación.Cómo pueden ayudar tus datos a modificar la experiencia de tus lectores en función de sus preferencias.Cómo acceder a las herramientas que permiten comprender el funcionamiento de Google Analytics.

  • workshops icon
    News Consumer y Realtime Content Insights

    Comprende tus datos usando un conjunto de herramientas para obtener más información sobre el rendimiento de tu contenido. En esta sesión se tratarán los siguientes temas:- Cómo usar un enfoque de análisis de datos guiado por las acciones con la herramienta News Consumer Insights- El empleo de datos de contenido en tiempo real para ver qué contenido ofrece un buen rendimiento.- Cómo usar News Tagging Guide para ayudar a optimizar tu enfoque de los análisis.

  • workshops icon
    Expert Panel: How to grow your audience and keep them engaged

    Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.

  • icono del libro de jugadas

    Google News Initiative News Consumer Insights Playbook

    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.

  • icono del libro de jugadas

    Understanding your Audience

    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.

  • icono del libro de jugadas

    Growing Reach and Deepening Engagement

    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.

  • icono del libro de jugadas

    Building an Audience-Centric Culture

    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.

  • playbook icon
    Google News Initiative News Consumer Insights Playbook

    Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.

  • playbook icon
    Understanding your Audience

    A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.

  • playbook icon
    Growing Reach and Deepening Engagement

    An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.

  • playbook icon
    Building an Audience-Centric Culture

    An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.

  • Ejercicios interactivos

    Realtime Content Insights

    Identify in real time the most popular articles, videos, and trending regional topics.

  • Ejercicios interactivos

    News Consumer Insights

    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.

  • interactive exercises icon
    Realtime Content Insights

    Identify in real time the most popular articles, videos, and trending regional topics.

  • interactive exercises icon
    News Consumer Insights

    Identify reader funnel optimizations to grow profitability and build deeper reader relationships.