Desarrolla tu audiencia
Utiliza datos para conocer a tu audiencia y hacerla crecer, así como para dar forma a tu contenido y mantener el interés de los visitantes.
Empieza a aumentar tu audiencia
Conoce a tu audiencia y hazla crecer con analíticas, encuestas y herramientas.
Aumenta el tráfico de tu sitio
Utiliza la Búsqueda, newsletters, anuncios y la función de compartir en redes sociales para atraer más visitas.
Mantén el interés de los visitantes
Mantén el interés de los visitantes y haz que permanezcan en tu sitio usando recirculación de artículos, vídeos y las Métricas web principales.
IndiaDotcom’s Google One Tap Success Story
Over 400K Sign-Ups in 20 Days across 10 languages
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Expanding Audience: A New Frontier for Japan’s Press
Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit
New Horizons for Local Media in Japan
The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Centro de editores
Llega a nuevas audiencias y a lectores ávidos de noticias en Google News
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
¿Buscas otra cosa?
Fortalece tu periodismo digital
Utiliza recursos y herramientas digitales que te ayuden a encontrar, verificar y contar noticias interesantes.
Aumenta tus ingresos
Descubre formas de obtener más ingresos a partir de anuncios digitales, suscripciones y contribuciones.
Todos los recursos
Herramientas, material de formación y recursos diseñados en colaboración con expertos del sector, académicos y empresas de noticias de todo el mundo.