Audience Development
Curso
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Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
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Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
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Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Sign up for Workshops
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Understanding your Audience
An overview of best practices to make your readers both come back to your site and stay longer. In this module, we will introduce you to News Consumer Insights and how you can use it to get actionable and custom recommendations to improve your audience strategy.
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Expert Panel: How to grow your audience and keep them engaged in North America (English)
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
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Growing Reach and Deepening Engagement
Learn to turn your data into actionable recommendations. In this workshop we will go deeper into practical tips you can apply to get more visits (e.g. through newsletters, push notifications and optimized discoverability) as well as longer visits (through an improved recirculation strategy and a faster site).
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Setting an Audience-Centric Culture
In this module we’ll discuss ways in which you can build your organization’s culture to be more audience-centric by looking into your organization structure and workflows, even within a small news organization with limited resources.
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Canada Workshop Series
Canadian news organizations are invited to register for our free 10-part business workshop series created for and with Canadian publishers, starting January 2022, in English and French.
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Google News Initiative: Introduction to Core Web Vitals
Join Nicole Rocchio from the News Consumer Insights team and Chris Lamont, our resident Web Ecosystems expert as they demystify Core Web Vitals. Learn about the 3 components of Core Web Vitals, how they relate to Search and enjoy a front row seat as Chris walks through available tools you can use to measure and ensure that your site passes the Core Web Vitals test.
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Ampliar la base lectora
Analiza los cambios en los comportamientos de los consumidores, descubre formas de ampliar la base lectora online y fideliza a tu comunidad digital. En esta sesión se tratarán los siguientes temas: Cómo fidelizar a unos lectores cuyo comportamiento va cambiando con el tiempo. Sugerencias para ser más relevante para tus lectores. Cómo elaborar un mapa del recorrido del usuario que te ayude a comprender quiénes son tus futuros lectores y qué puedes ofrecerles.
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Elaborar boletines informativos digitales
Descubre la función del boletín informativo en la publicación digital, aprende a configurar el tu propio boletín y anima a los lectores a suscribirse a un contenido de calidad. En esta sesión se tratarán los siguientes temas: Los boletines informativos como recurso importante para el crecimiento y la fidelización de la audiencia. Consejos para elaborar un boletín informativo más interesante gracias a la “lista de chequeo de los boletines”. Algunos de los requisitos establecidos para elaborar un boletín informativo.
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Contenido basado en datos
Mide el alcance del contenido, utiliza tus conocimientos para obtener resultados empresariales en términos de rendimiento y mantente al tanto de cuáles son las tendencias.En esta sesión se tratarán los siguientes temas:La demanda de contenido basado en datos y cómo puede ayudar a mejorar la participación.Cómo pueden ayudar tus datos a modificar la experiencia de tus lectores en función de sus preferencias.Cómo acceder a las herramientas que permiten comprender el funcionamiento de Google Analytics.
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News Consumer y Realtime Content Insights
Comprende tus datos usando un conjunto de herramientas para obtener más información sobre el rendimiento de tu contenido. En esta sesión se tratarán los siguientes temas:- Cómo usar un enfoque de análisis de datos guiado por las acciones con la herramienta News Consumer Insights- El empleo de datos de contenido en tiempo real para ver qué contenido ofrece un buen rendimiento.- Cómo usar News Tagging Guide para ayudar a optimizar tu enfoque de los análisis.
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Expert Panel: How to grow your audience and keep them engaged
Learn what news organizations in North America have done to grow, engage and retain their audiences, even with minimal resources. Through this panel, you’ll hear about practical examples and discuss your questions with the panelists.
Cuadernos de juego
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Google News Initiative News Consumer Insights Playbook
Grow your audience and improve loyalty with best practices and lessons from publishers worldwide.
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Understanding your Audience
A summary of resources developed by the Google News Initiative to help news organizations analyze and grow their online audiences. We guide through steps to better understand audience behavior, increase the size and engagement of your audience, and become more skilled with data analytics tools.
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Growing Reach and Deepening Engagement
An overview of resources and tactics from the Google News Initiative to help news organizations grow their online audience size and increase the time your audience spends with your news coverage.
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Building an Audience-Centric Culture
An overview of resources and tactics from the Google News Initiative to help news organizations develop an "audience-centric culture" and organize your news coverage around the needs of your community.
Ejercicios interactivos
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Realtime Content Insights
Identify in real time the most popular articles, videos, and trending regional topics.
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News Consumer Insights
Identify reader funnel optimizations to grow profitability and build deeper reader relationships.
Laboratorio
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North America - Audience DevelopmentPartners:Participantes:
Round 1: Bethesda Beat, Bridge Michigan, CalMatters, Center for Investigative Reporting, Center for Public Integrity, Crosscut, Daily Memphian, DCist, Denverite, MinnPost, Mississippi Today, Next Avenue, Rivard Report, The Capital Times, #ThisIsTucson
Round 2: Le Soleil, The Current GA, The Journal Gazette, Univision Sacramento and WBUR, The Discourse, Cold Tea Collective, National Catholic Reporter, Retro Report and The Trace.
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Latin America - Audience DevelopmentPartners:Participantes:
Round 1: CNN Brasil, Estadão, Grupo Abril, Pagina 12, Publimetro, Reforma, RPP Noticias, UOL
Round 2: Aos Fatos, Diário do Rio de Janeiro, Diario El Comercio, Diario Libre, Editora O Dia, El Colombiano, Jota, La Hora, La Nación, La Opinión, La Tercera, La Voz, O Liberal, O Tempo and Sistema Costa Norte de Comunicação.
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Table Stakes Europe - Audience DevelopmentPartners:
WAN-IFRA (Europe)
Participantes:Round 1: DC Thomson Media (United Kingdom), Diari Ara (Spain), Diário de Notícias (Lisbon, Portugal), Edinet (Italy), EDN - Empresa do Diário de Notícias (Madeira, Portugal), Heidenheimer Zeitung (Germany), Henneo Media (Spain), Lensing Media (Germany), Medienhaus Aachen (Germany), NOZ Medien (Germany), Le Parisien (France), Le Télégramme (France), Le Quotidien Jurassien (Suisse) and Südkurier (Germany)
Round 2: Editions de l’Avenir, La Voix du Nord, Le Point, Les Echos, Sud Ouest, Tiroler Tageszeitung, Irish Examiner Limited, DuMont Rheinland, General-Anzeiger Bonn, Neue Pressegesellschaft, Nordkurier Mediengruppe,Nordwest-Zeitung Verlagsgesellschaft mbH & Co. KG (NWZ), NOZ, Saarbrücker Zeitung / Trierischer, Volksfreund, Schwäbisch Media, Zeitungsverlag Waiblingen, Mediotejo, SME.sk (Petit Press, a.s.), Diario de Navarra, Grupo Godó de Comunicación, Grupo SERRA, Vocento, 24 heures, Baylis Media Ltd
Informes de laboratorio: -
Asia Pacific - Audience DevelopmentPartners:
Echos, Splice
Participantes:Australian Community Media, India Today, Frontier Myanmar, Malaysiakini, Mamamia, Metro TV, READr, TurkBox
Informes de laboratorio: