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Tools, trainings, and resources designed in partnership with industry experts to help you grow your audiences and revenue.

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Welcome! Google is proud to support LMA through our programs and free resource library.
Tiffany Proscia
Google News Initiative

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The Fundamentals Lab is a three-month program to help you grow your audiences, reader revenue, and ad revenue online.

Participants receive personalized, data-driven audits and recommendations and builds on the News Consumer Insights analytical framework.

Applications are accepted on a rolling basis.

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