The Challenge
The InoculatED team faced difficulties in identifying a suitable AI tool that aligned with its objectives, as many existing software options offered limited coverage of issues specific to the Philippines.
In response, the team opted to allocate more resources on manpower to actively monitor fake news and prevalent issues in the Philippines susceptible to misinformation.
For the AI component of the project, the team focused on utilizing generative AI to create Facts Talk, the primary product of InoculatED. Facts Talk aims to enhance public understanding of the project through video explainers that use a meme journalism style for relatability. Google's Gemini played vital roles in expediting the content creation process. Human oversight was maintained throughout to ensure contextual accuracy and to ensure images generated with the help of AI are in compliance with intellectual property right laws.
Furthermore, when the team was starting to implement the InoculatED project, the use of generative AI in the Philippines was not as prevalent or widely discussed as it is today. Consequently, comprehensive guidelines for its use were lacking, both within the team’s organization and more broadly. InoculatED served as a platform for them to explore and test various generative AI tools, leading to the team’s development of a comprehensive AI Guidebook that was disseminated internally to its partner sections within GMA Integrated News.