Élargissez votre public
Exploitez les données pour élargir et comprendre votre public, façonner votre contenu et maintenir l'intérêt de vos visiteurs.
Commencez à développer votre public
Comprenez mieux votre public et élargissez-le à l'aide d'analyses, de sondages et d'outils.
Augmentez le trafic sur votre site
Utilisez la recherche, les bulletins d'information, le partage sur les réseaux sociaux et les annonces pour générer plus de visites.
Maintenez l'intérêt des visiteurs
Suscitez l'intérêt des visiteurs et fidélisez-les en utilisant la recirculation d'articles, les vidéos et les signaux Web essentiels.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Centre pour les éditeurs
Faites-vous connaître auprès de nouveaux publics et de lecteurs d'actualités assidus sur Google Actualités
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Centre pour les éditeurs
Faites-vous connaître auprès de nouveaux publics et de lecteurs d'actualités assidus sur Google Actualités
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
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