Ressources
Des formations, des ressources et des outils conçus en partenariat avec des experts du secteur, des universitaires et des organismes de presse du monde entier.
Toutes les ressources
Introduction to Machine Learning
With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.
Vidéo : Premiers pas avec Google Tendances
Vidéo : Premiers pas avec Pinpoint
Vidéo : Google Earth et les technologies de cartographie pour les journalistes
Vidéo : Assurer la sécurité des journalistes en ligne
Vidéo : Outils Google destinés aux vérificateurs de faits
Investigative Reporting
From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.
Hands-on Machine Learning
This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.
Fundamentals
Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.
Pinpoint
Téléversez et analysez un grand nombre de documents grâce à la puissance de la recherche Google, de l'IA et de l'apprentissage automatique.
Chống thông tin sai lệch ở Ấn Độ
DataLEADS, một Mạng lưới đào tạo của Ấn Độ, đã tập huấn cho hơn 35.000 nhà báo người Ấn
Créer des espaces sûrs dans les médias d'Amérique latine
Chicas Poderosas accompagne et soutient les journalistes femmes et issues de la communauté LGBTQ+
Attirer l'attention sur les événements peu médiatisés
Un réseau de journalistes et d'organismes de presse fondé par des femmes des quatre coins du Mexique
Assurer la sécurité des conducteurs grâce au journalisme propulsé par l'IA
L'enquête du Boston Globe sur les dossiers automobiles lui vaut un prix Pulitzer
Défenseurs de l'égalité en Australie
Media Diversity Australia plaide en faveur d'une plus grande diversité dans les médias australiens
La transformation numérique au service du journalisme coopératif
« Les coops de l'information » est une coopérative de six publications établies au Québec
Une expérience sur les données ouvertes et la participation citoyenne
READr explore les moyens de bâtir la confiance dans les actualités en suscitant l'intérêt et la participation des lecteurs
Le géojournalisme au service de la lutte contre le changement climatique
Ripples Nigeria est une plateforme d'actualités qui s'engage à produire des articles sur l'environnement fondés sur des données.
Un effort collaboratif pour lutter contre la mésinformation
CekFakta est un effort collaboratif visant à lutter contre la mésinformation et la désinformation.
Statistiques sur les publics propulsées par l'IA
« L'exploitation d'un site d'actualités sans être en mesure de posséder les données des utilisateurs est le plus grand problème auquel le secteur coréen des actualités est confronté. » – Seung-Il Kim, éditeur numérique de la stratégie, The Busan Ilbo
Alma Preta : une nouvelle voix pour les médias noirs au Brésil
Alma Preta informe la société brésilienne d'un point de vue noir et racial marginal
Remédier au fossé linguistique
« L'un des plus grands défis auxquels les immigrants sont confrontés est la difficulté à obtenir des actualités locales, en particulier dans leur langue. C'est pourquoi il est très important pour nous de pouvoir aider cette communauté. » – Rocio Tirado, chef de l'exploitation, Jambalaya News
Get started with Google Analytics 4
Fundamentals Lab
Augmentez le trafic sur votre site
Utilisez la recherche, les bulletins d'information, le partage sur les réseaux sociaux et les annonces pour générer plus de visites.
Maintenez l'intérêt des visiteurs
Suscitez l'intérêt des visiteurs et fidélisez-les en utilisant la recirculation d'articles, les vidéos et les signaux Web essentiels.
Commencez à développer votre public
Comprenez mieux votre public et élargissez-le à l'aide d'analyses, de sondages et d'outils.
Gruner + Jahr drives a cultural shift toward AI
Publisher creates cross-team working groups to foster innovation and agility.
Promoting positive discussion to engage readers
Delfi’s new user-commenting platform uses AI to combat disinformation.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Inspiring Pakistan’s youth to make and consume news in new ways
Discover how The Current is putting youth at the heart of its mission to reimagine the newsroom and engage younger audiences
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
US and Canada Pre-launch Lab Cohort 2024
Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2024 U.S. and Canada cohort.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Faites croître vos revenus issus des lecteurs
Tirez des revenus de votre public grâce aux abonnements, aux adhésions et aux contributions.
Environmental Journalism
Around the world, wildfires, flooding and other extreme weather continue to affect our health, our economies and our future together on our planet. Explore the tools to help tell the story.
Data Journalism
From beginner to advanced, strengthen your ability to analyze and interpret data with Google Trends and a range of tools from Google and beyond.
YouTube Creator Academy: Improving your YouTube skills
Public Data Explorer: Access a world of data.
Data Studio: Make interactive data visualizations
Google Historical Imagery: Google Earth Pro, Maps and Timelapse
Multimedia Storytelling
Explore best practices for YouTube, and learn how to create your own visuals using Google Earth and Google Trends.
Password Alert: Protect yourself from password theft.
2-Step Verification: Stronger security for your Google account.
Safety and Security
Strengthen your digital safety with 2-step verification, password protection and a range of tools to help both freelance journalists and those working within small, medium and large news organizations.
Google Translate: Verify content in 100+ languages.
Google Earth: Pinpoint eyewitness locations.
Verification: Chrome Plugins and Extensions
Verification: Advanced Reverse Image Search
Verification: Google Search
Google Fact Check Tools
Verification
Explore time-saving methods and digital tools to help verify the authenticity and accuracy of images, videos and reports found on social media and across the web.
Global Fishing Watch: Monitor fishing fleets and vessels
Visualizing Data: Flourish templates.
Google Sheets: Visualizing data
Pinpoint: A research tool for journalists
Google Earth Timelapse: Observing change
Introduction to Google Earth Studio
Google Earth creation tools: Tell your story across the world
Storytelling with Google Earth
Explore how journalists can identify, embed or download imagery from Google Maps, Google Earth and StreetView to help visualize your stories.
Storytelling with Google Trends
Tendances Google avancées
Bases de Google Tendances
Google Trends
Use real-time search data to track topics and spot emerging trends with the free Trends Explore tool. Then, use that data to tell compelling stories about the issues that matter.
Looking ahead to ML-powered journalism
How you can use Machine Learning
Different approaches to Machine Learning
Is Machine Learning the same thing as AI?
Machine Learning, journalism and you
Training your Machine Learning model
Google Cloud AutoML Vision
Investigating stories with Machine Learning
Project Shield: Defend against digital censorship.
Protect your election coverage
Election visualizations linked to Google Sheets
Covering politics with Google Trends
Elections
Whether you're covering an election campaign or reporting on results at the ballot box, here are a range of tools that can help prepare for your story. Dive in to GIF makers, visualizations and digital safety tools.
Voice Typing: Transcribe audio using Google Docs
Google Translate: Translations on-the-go.
Google Trends: See what’s trending across Google Search, Google News and YouTube.
Google My Maps: Show where stories happen.
Google News Archive: Access the past.
Advanced Search: Researching with precision.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Nghe An Newspaper Boosts Speed and Readership
Vietnamese publisher participated in the Google News Initiative’s Advertising Lab to enhance their digital transformation.