Covering communities across the nation
For Suno India, a podcast and audio journalism platform with just six full-time employees, efficient collaboration is critical. Based in Delhi and Hyderabad, the outlet works with a distributed network of freelance reporters that allows Suno India to cover underreported stories and underserved communities.
To ease collaboration with reporters and to quickly publish podcasts, the newsroom takes maximum advantage of Pinpoint, Google’s AI-powered transcription and research tool.
“When we started Suno India, there was no way of transcribing audio, so we had to listen to the audio and type everything out” says Rakesh Kamal, Suno India’s COO and one of three co-founders. “With Pinpoint, when we upload the audio, you get the transcription in minutes, and it’s very accurate.”
Pinpoint also helps Kamal’s editors stay connected with reporters out in the field, especially when they’re in areas with poor connectivity.
“The reporter [Greeshma Kuthar] didn’t have continuous internet,” Kamal says. “She had maybe 30 to 45 minutes at a time.” Kuthar used her uptime to share audio. Then Kamal and his team used Pinpoint to quickly create a transcript. With that text document, editors could collaborate with Kuthar offline, making editorial decisions and keeping the production moving.
“We could discuss [the story], we could talk on the phone and by SMS, we could get to the narration immediately,” Kamal says. “In a time-constrained setting, Pinpoint really helped us.”