The challenge
Davis Shaver started LebTown four years ago to provide better news and information to residents in Lebanon County, PA. But he never intended to make running LebTown his life’s work. Given that he’s still balancing running LebTown with his full-time job as a software engineer, one of Davis’ priorities was creating a succession plan and figuring out how to hire and afford the talent to allow him to take a step back from LebTown.
“I see my my role with LebTown as activation energy,” Davis explained. “Getting it to the point where it can stand on its own two legs, demonstrating the viability of the concept and the need for it.”
As a solo founder, many of the values and processes that led Davis to launch LebTown existed solely inside his head. As he began the process of thinking through how to make a full-time hire, Davis knew he needed more documentation and policies in place to ensure a smooth transition.
“Working With [Coach] Bene Was Amazing. ‘Allowing Us To Dream In Color’ Was Just Perfect For Capturing What It Felt Like. And I’M Just Really Grateful To Cross Paths With So Many Other Awesome Publishers Who Are Trying To Build Something Better.”
Davis Shaver
Founder, Lebtown