Élargissez votre audience
Utilisez les données pour élargir et comprendre votre audience, façonner vos contenus et maintenir l'engagement des visiteurs.
Commencez à développer votre audience
Élargissez votre audience en la comprenant mieux grâce à des données analytiques, des enquêtes et des outils.
Générez davantage de trafic vers votre site
Attirez plus de visiteurs grâce à la recherche, aux newsletters, au partage sur les réseaux sociaux et aux annonces.
Maintenez l'engagement des visiteurs
Engagez et fidélisez les visiteurs avec la recirculation d'articles, les vidéos et les Signaux Web essentiels.
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Centre pour les éditeurs
Touchez de nouvelles audiences et des lecteurs assidus sur Google Actualités
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Centre pour les éditeurs
Touchez de nouvelles audiences et des lecteurs assidus sur Google Actualités
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
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Découvrez des moyens de générer davantage de revenus grâce aux annonces numériques, aux abonnements, aux adhésions et aux contributions.
Toutes les ressources
Outils, formations et ressources conçus en collaboration avec des spécialistes du secteur, des universitaires et des organismes de presse du monde entier.