Kannada Daily News Paper—Udayavani—is a part of Manipal Media Network Private Limited, India. Over the past 74 years, the publication has been an agent of change for the people of Coastal Karnataka. Today, Udayavani is a leading daily newspaper and digital news site for all Kannadigas (Kannada-speaking linguistic group) worldwide. Therefore, as a brand, Udayavani was already well-established. However, the publisher needed help to grow the site revenue and increase pageviews.

Udayavani joined the Google News Initiative (GNI) Advertising Lab and partnered with Readwhere to develop a three-point plan to help their site overcome the above mentioned challenges.

• Firstly, the team completely redeveloped the mobile web version of the site and optimised the page experience for a mobile first user.

• Secondly, the team did a detailed diagnostic analysis of Udayavani’s desktop website for Core Web Vitals scores and identified areas that needed improvement.

• Thirdly, Udayavani’s digital teams were trained on tools like Lighthouse, Pagespeed Insights, News Consumer Insights and attended the GNI Digital Growth Program workshops on advertising revenue.

These tools enabled them to measure and track their website performance. The Digital Growth Program educated the publisher’s internal teams to assist them in growing their digital revenue.