New Zealand Media and Entertainment (NZME) is a leading media business in New Zealand, with a portfolio of more than 50 brands across print, online, and radio.
NZME identified an opportunity to create a new subscription vertical - VIVA -for an existing client base. This was aligned to the subscription strategy to develop a portfolio of complementary offerings to increase both acquisition and retention. This new subscription is now available for purchase through all NZ Herald digital channels.
To ensure a quality and differentiated experience, the UX team followed a human-centred design approach and regularly tested this with user groups during design and build. The team then overlaid the commercial elements to create a high value advertising proposition. Ensuring this worked across desktop, mobile web and app was important, along with how it would fully integrate with the parent brand, NZ Herald.
VIVA had previously existed without a paywall and therefore limited monetisation opportunities. The whole solution was rebuilt, with content migrated from a legacy content management system to improve efficiencies and moving all components onto the core NZ Herald platform. The VIVA Editorial team now work alongside the core newsroom teams to maximise overall business outcomes.