- chevron_left Mengembangkan audiens
Mempertahankan minat pengunjung
Pertahankan minat dan jumlah pengunjung dengan menggunakan resirkulasi artikel, video, dan Data Web Inti.
Materi unggulan
Fundamentals Lab
Mempertahankan minat pengunjung dengan video di YouTube
News Consumer Insights
Dapatkan rekomendasi berbasis data untuk situs Anda
Pelatihan
Mempertahankan minat pengunjung dengan video di YouTube
Mempertahankan minat pengunjung dengan resirkulasi
Mempertahankan minat pengunjung dengan video web
Mempertahankan minat pengunjung dengan Data Web Inti
Membuat aplikasi berita dengan Flutter
Mempertahankan minat pengunjung
Pertahankan minat dan jumlah pengunjung dengan menggunakan resirkulasi artikel, video, dan Core Web Vitals.
Produk
News Consumer Insights
Dapatkan rekomendasi berbasis data untuk situs Anda
Google Looker Studio
Manfaatkan potensi data Anda dengan dasbor interaktif dan laporan menarik
News Tagging Guide
Identifikasi perilaku pembaca yang harus Anda ukur di Google Analytics dan buat tag dengan mudah untuk situs Anda agar dapat mengumpulkan data yang lebih baik dan mendapatkan insight baru.
Lighthouse
Tingkatkan performa, aksesibilitas, dan SEO situs berita Anda
Realtime Content Insights
Identifikasi artikel dan video terpopuler untuk audiens Anda
Data Web Inti
Tingkatkan kualitas pengalaman pengguna situs berita Anda
PageSpeed Insights
Jadikan halaman web Anda cepat di semua perangkat
Google Analytics
Dapatkan analisis audiens penting
Cerita
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
NDTV leverages data and ML to drive +24% New User Growth
NDTV Increases User Engagement by 12% by Implementing Real-Time Newsroom Quality Index and Editorial Checklists.
Building a new reader-first news platform
Growing visitors and views with a refreshed digital presence and strategy
Inquirer.net launches a newsletter for North American readers, leading to 3x higher open rate and 29x higher click-through rate
Learn how Inquirer.net has launched a curated newsletter to further engage with key audience segments abroad.
Newsletters win over readers and increase engagement
London-based publisher Reach PLC launches a new email newsletter strategy across the UK, giving popular writers a key role in attracting subscribers.
Sakal’s Sign-Ups Skyrocket with Google One Tap
Google One Tap Unlocks User Sign-Up Floodgates for Sakal
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Aplikasi berita membantu penerbit berita di Indonesia jangkau pembaca
Aplikasi seluler Disway menjadi terobosan baru dalam strategi channel-nya
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
Memperkuat Suara Komunitas yang Kurang Terlayani
Misi Oaklandside untuk memperkuat suara dan memberikan informasi kepada komunitas yang kurang terlayani
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
How La Croix boosted subscription performance
La Croix, a French news publisher, shifts to digital-first from print
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Boosting El Mundo's subscription base
El Mundo improves ads & subscriptions amid press ad decline
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
The Daily Maverick reaches their North Star goal
Daily Maverick grows their audience in South Africa through data insight
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Analisis Audiens yang Didukung oleh AI
"Mengoperasikan situs berita, tetapi tidak dapat memiliki data pengguna adalah masalah terbesar yang dihadapi industri berita Korea." -Seung-Il Kim, Digital Editor of Strategy, Busan Ilbo
NZME Streamlines CMS and Newsroom Workflows
NZME upgraded its core publishing content management system (CMS) to streamline workflows, improve performance, reduce complexity, and increase user engagement.
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
How Eenadu, a Telugu publisher in India, redesigned their website and optimized for mobile to increase audience engagement by +25%.
UX improvements yield +105% page views and +25% in audience engagement
Liputan mendalam tentang masalah perempuan di India
Newsletter berbayar membantu surat kabar harian South Carolina meraih kesuksesan
Menjembatani Kesenjangan Bahasa
"Salah satu tantangan terbesar yang dihadapi para imigran adalah betapa sulitnya mendapatkan berita lokal, terutama dalam bahasa mereka. Oleh karena itu, kami harus dapat membantu komunitas ini." -Rocio Tirado, Chief Operating Officer, Jambalaya News
Membangun Hubungan yang Lebih Dalam dengan Audiens
Energetic City menggunakan News Consumer Insights untuk membantu membuat strategi yang dipersonalisasi
Surat kabar meningkatkan pendapatan dengan video YouTube
Dengan menggunakan Pemutar Video untuk Penayang YouTube di berbagai properti, El Universal dari Meksiko mampu menyajikan berita dan menarik pengguna dengan hingga 40 video baru setiap harinya.
Mendemokrasikan teknologi media berita di Amerika Latin
La Diaria meluncurkan Utopia, yakni platform open-source yang memungkinkan organisasi berita berskala kecil mengelola seluruh bisnis mereka, dalam rangka mendukung media independen di Amerika Latin
Daily Maverick mengubah data menjadi pendapatan
Daily Maverick adalah penerbit surat kabar online Afrika Selatan yang menyajikan perpaduan unik antara berita, investigasi, analisis pakar politik, dan opini. Sejak didirikan pada tahun 2009, publikasi ini telah membedakan diri dengan gaya editorial yang khas dan fokus yang kuat pada liputan investigasi.
Eksperimen dengan Data Terbuka dan Partisipasi Masyarakat
READr mempelajari cara membangun kepercayaan terhadap berita melalui interaksi dan partisipasi pembaca
Mendukung Keadilan di Australia
Media Diversity Australia mendukung representasi yang lebih beragam dalam media Australia
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Semua materi
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