Élargissez votre public
Exploitez les données pour élargir et comprendre votre public, façonner votre contenu et maintenir l'intérêt de vos visiteurs.
Commencez à développer votre public
Comprenez mieux votre public et élargissez-le à l'aide d'analyses, de sondages et d'outils.
Augmentez le trafic sur votre site
Utilisez la recherche, les bulletins d'information, le partage sur les réseaux sociaux et les annonces pour générer plus de visites.
Maintenez l'intérêt des visiteurs
Suscitez l'intérêt des visiteurs et fidélisez-les en utilisant la recirculation d'articles, les vidéos et les signaux Web essentiels.
Local UK publishers push the digital boundaries
Mentorship and technology help news organisations bolster and diversify revenue streams.
"Unsubscribe" doesn’t have to mean "goodbye"
French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.
IndiaDotcom’s Google One Tap Success Story
Over 400K Sign-Ups in 20 Days across 10 languages
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Centre pour les éditeurs
Faites-vous connaître auprès de nouveaux publics et de lecteurs d'actualités assidus sur Google Actualités
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
New Horizons for Local Media in Japan
The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.
Centre pour les éditeurs
Faites-vous connaître auprès de nouveaux publics et de lecteurs d'actualités assidus sur Google Actualités
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Expanding Audience: A New Frontier for Japan’s Press
Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
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