Grow your advertising revenue through a series of live sessions spread out across 2 months, developed on top of the News Consumer Insights (NCI) analytical framework. The program is free of cost, data driven, actionable and collaborative.
Through the Advertising Revenue Growth Lab, you'll receive a personalized ad monetization audit with recommendations to grow direct and/or programmatic revenue.
This program includes individual meetings with program leaders, office hours and follow-up to address any outstanding questions.
Program details
-
This session will provide a detailed overview of each actionable recommendation identified in the first section of your advertising audit.
-
This session will provide a detailed overview of each actionable recommendation identified in the second section of your advertising audit.
-
This open forum allows participants to engage in a collaborative discussion with the program lead and fellow publishers. The objective is to exchange practical insights and expedite the process of digital transformation.
-
You will be able to sign up for optional 1:1 office hours to ask questions and get additional support from the program lead.
Eligibility
You are welcome to apply if your news organization:
✓ Produces original news content on a website
✓ Can commit to three, 90-minute live sessions over the course of two months
✓ Has an advertising revenue model or is considering building one
✓ Is willing to share insights with other publishers and the greater news industry
✓ Does not employ government officials or individuals that are also employed by government entities
FAQ
-
Applications are accepted on a rolling basis, but space is limited. We encourage you to apply as soon as possible.
-
Google staff will review all applications and determine a cohort that can collaboratively work together and learn from each other. We may request additional information via email regarding your application
-
You will participate in a total of three, 90-minute live sessions with your cohort over the course of two months.
In between sessions, you’ll be able to schedule private meetings with program leads to review in more detail.
-
Email gnilabs@google.com with any questions or for additional guidance.
-
Google will process any personal data you provide in connection with this application in accordance with our privacy policy. Applicants may request to update, delete, or receive a copy of their responses by contacting contactgni@google.com.