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Desenvolva o seu público-alvo
Use dados para expandir e compreender o seu público-alvo, moldar o seu conteúdo e manter os visitantes envolvidos.

Comece a criar o seu público-alvo
Compreenda e expanda o seu público-alvo com estatísticas, inquéritos e ferramentas.
Aumente o tráfego do seu site
Use a Pesquisa, os boletins informativos, a partilha nas redes sociais e os anúncios para atrair mais visitas.
Mantenha os visitantes envolvidos
Interaja com os visitantes e retenha-os através da recirculação de artigos, de vídeos e das Métricas essenciais da Web.
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
IndiaDotcom’s Google One Tap Success Story
Over 400K Sign-Ups in 20 Days across 10 languages
Google Search Console
Melhore o seu desempenho na Pesquisa Google
DEI from the Heart of Japanese Journalism
How Kyodo News is Transforming Diversity
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
New Horizons for Local Media in Japan
The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Expanding Audience: A New Frontier for Japan’s Press
Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Google Search Console
Melhore o seu desempenho na Pesquisa Google
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Rebuilding the Te Ao Māori News App
Building audience and engagement with native app features.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
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Descubra formas de aumentar a receita com anúncios digitais, subscrições, apoios e contribuições.
Todos os recursos
Ferramentas, formação e recursos concebidos em parceria com especialistas do setor, personalidades académicas e organizações de notícias de todo o mundo.