Desenvolva o seu público-alvo
Use dados para expandir e compreender o seu público-alvo, moldar o seu conteúdo e manter os visitantes envolvidos.
Comece a criar o seu público-alvo
Compreenda e expanda o seu público-alvo com estatísticas, inquéritos e ferramentas.
Aumente o tráfego do seu site
Use a Pesquisa, os boletins informativos, a partilha nas redes sociais e os anúncios para atrair mais visitas.
Mantenha os visitantes envolvidos
Interaja com os visitantes e retenha-os através da recirculação de artigos, de vídeos e das Métricas essenciais da Web.
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Comece já a usar o Google Notícias com o Centro de editoras
Get started with Google Analytics 4
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Amplificar as vozes desfavorecidas
A missão da Oaklandside de informar e amplificar as vozes desfavorecidas
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Estratégia do Público para aumentar a retenção de assinantes
Público aumenta alcance de assinantes digitais através de mudanças cruciais
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Serviço noticioso dá voz aos leitores mais jovens
O jornal diário Público simplifica a sua plataforma de envio de conteúdo dos utilizadores, permitindo que os leitores enviem mais notícias e facilitando o trabalho dos editores.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Amplificar as vozes desfavorecidas
A missão da Oaklandside de informar e amplificar as vozes desfavorecidas
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Keep visitors engaged with video on YouTube
A Global Media Group aumenta a colaboração entre as suas marcas de comunicação
O grupo de comunicação centraliza a gestão de conteúdos e aumenta a eficiência de publicação de 13 serviços noticiosos históricos portugueses
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
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Todos os recursos
Ferramentas, formação e recursos concebidos em parceria com especialistas do setor, personalidades académicas e organizações de notícias de todo o mundo.