Santa Cruz Local founder Kara Meyberg Guzman has achieved success converting readers of her local nonprofit news site to engaged members. Her team envisioned building a new product – a Spanish language version of Santa Cruz Local that would appeal to the region’s Spanish-speaking and Latinx audiences. But brainstorming the idea was the easy part. How much would it cost to build an MVP, and could they afford it? How many donors would they need to attract to make the product viable, and how long was their runway? What other revenue streams beyond reader dollars should they pursue in order to launch the product?
“My Biggest Takeaway From The Lab Was That I Learned How To Think About Approaching New Revenue Streams. I Learned How To Size The Opportunity, Reduce Risk And Form A Strategic Budget. I'M A Much Savvier Ceo Than I Was Six Months Ago, Thanks To My Startups Lab Coaching.”
Kara Meyberg Guzman
Founder, Santa Cruz Local