Content silos led to expense, inefficiency
Lisbon-based Global Media Group owns some of the oldest and most prominent media outlets in Portugal, including daily newspapers Diário de Notícias and Jornal de Notícias, the sports-focused O Jogo, and radio station TSF. In January 2023, the 13 Global Media Group brands reached more than 4.3 million Portuguese-speaking people online through their websites and apps.
But this large stable of media brands also presented a challenge. Until recently, each brand produced, managed, and distributed its own content. Some websites used Newsgen, a proprietary content management system (CMS) designed specifically for news organizations, while others used separate WordPress installations.
“It was very complex to manage,” says David Marques, Global Media Group chief information officer. “It required large amounts of infrastructure, which affected the efficiency of content production and distribution.”