The situation
Sinar Harian participated in the Google News Initiative (GNI) Data and Insights Launchpad (DIL) program, delivered through a partnership between Google and FT Strategies. DIL is a three-month long program aimed at addressing and accelerating publishers’ data and insights capabilities, from reader discovery to subscription strategy.
Through the program, the Sinar Harian team recognized the opportunities to expand its first-party data collection and define organizational-wide goals that would support the role of data within the organization.