พัฒนากลุ่มเป้าหมาย

Over 400K Sign-Ups in 20 Days across 10 languages

A distinctive digital destination for millions of fans at 7NEWS.com.au

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.

How Kyodo News is Transforming Diversity

Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism

Mentorship and technology help news organisations bolster and diversify revenue streams.

เข้าถึงกลุ่มเป้าหมายใหม่ๆ และคอข่าวได้ใน Google News

Indian Express Sees Early Success with Data-Driven Personalization

The Okinawa Times' strategy to engage new audiences with the Flutter News Toolkit.

Streamlined Development, Significant Cost Savings: Jiji Press Leverages Flutter News Toolkit

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

48% New Viewers, 43% More Views, 100M+ Minutes

Publisher’s automated weather tool captures new users with syndicated content.

Building audience and engagement with native app features.

เข้าถึงกลุ่มเป้าหมายใหม่ๆ และคอข่าวได้ใน Google News

Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.

Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.

Global Agenda tool puts cross-brand collaboration front and center.

Indian Express Sees Early Success with Data-Driven Personalization

Building audience and engagement with native app features.

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

Publisher’s automated weather tool captures new users with syndicated content.

A distinctive digital destination for millions of fans at 7NEWS.com.au

NZME develops a ML algorithm to deliver increased audience engagement.

The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.