Passer au contenu principal
Accéder au tableau de bord
Vous ne savez pas par où commencer? Répondez à un court questionnaire pour obtenir des recommandations personnalisées.
Leçon 3 sur 6
Increase traffic with social sharing
Augmentez le trafic sur votre site
Increase traffic with Google's search products
Increase traffic with newsletters (5:14)
Increase traffic with web notifications
Increase site traffic with Google Ads (8:11)
Increase traffic with Search (8:49)
Cours
0% terminé
5 minutes pour terminer

Increase traffic with social sharing

social post (2)

Tap into social networks to reach new audiences

social post (2)

Why do readers share news?

Screenshot_2023-02-22_at_4.10.17_PM-removebg-preview

Every minute, people send over 40 million messages on social media. Research shows that readers share on social media to:

  • Inform others (94%)
  • Support causes or issues they care about (84%)
  • Stay connected to people they may not otherwise stay in touch with (78%)
  • Meet others with shared interests (73%)
  • Feel more involved in the world (69%)
  • Give others a better sense of who they are and what they care about (68%)
  • Potentially change opinions or encourage actions (49%)
Screenshot_2023-02-22_at_4.10.17_PM-removebg-preview

Understand your social traffic with News Consumer Insights (NCI)

ncisocial

News Consumer Insights analyzes your Google Analytics data to help you get more traffic from social media.

STEP 1

Connect your Google Analytics to News Consumer Insights.

STEP 2

Navigate to Reader Engagement and scroll down to Traffic Sources.

STEP 3

Hover over the blue bubbles that say Facebook, Twitter, Other Social and Dark Traffic* to see the volume and the value of your social traffic.

If you don’t post on social media, or <1% of your traffic comes from social media, a blue bubble will not display.

STEP 4

Click View Recommendation to see if you should focus on social media.

ncisocial

Select relevant platforms

Screenshot_2023-02-22_at_4.10.35_PM-removebg-preview

28% of audiences use social media to access news online, according to the Reuters Institute for Journalism.

💡Best practice:

  • Select no more than five social media platforms your audience uses
  • Display share buttons in order of what platforms your audience uses
  • Make your share buttons instantly recognizable by using logo colors for each social media platform

See an example here

Screenshot_2023-02-22_at_4.10.35_PM-removebg-preview

Place share buttons

Screenshot_2023-02-22_at_4.10.30_PM-removebg-preview

Buttons allow readers to take actions, and make choices, with a single tap.

💡Best practices:

  • Make share buttons easy to find in your article's text
  • Group social buttons under one share icon that expands into a menu
  • Measure your share buttons’ performance by tagging them in Google Analytics

See an example here

Screenshot_2023-02-22_at_4.10.30_PM-removebg-preview
Comment évalueriez-vous cette leçon?
Vos commentaires nous aideront à améliorer continuellement nos leçons!
RÉPONDEZ À CETTE QUESTION POUR TERMINER LA LEÇON.
Which is NOT a main reason why readers share news?
Envoyer
checklist (8)
Questionnaire terminé
Félicitations! Vous venez de terminer Increase traffic with social sharing
Passer en revue la leçon et réessayer
in progress
Recommended for you
Enregistrer les résultats et faire le suivi de votre progression
By leaving this page you will lose all progress on your current lesson. Are you sure you want to continue and lose your progress?