Passer au contenu principal
Accéder au tableau de bord
Vous ne savez pas par où commencer? Répondez à un court jeu-questionnaire pour obtenir des recommandations personnalisées.
Leçon 1 sur 6
Increase traffic with Google's search products
Augmentez le trafic sur votre site
Increase traffic with newsletters (5:14)
Increase traffic with social sharing
Increase traffic with web notifications
Augmentez votre trafic grâce à Recherche (8:49)
0% terminé
5 minutes pour terminer

Increase traffic with Google's search products

magnify (1)

Help more people discover your news

magnify (1)

What are Google’s Tools for Search?

Screen Shot 2022-12-12 at 12.04.18 PM

Every month, people click through Google Search and Google News results to news sites more than 24 billion times.

Your news can show up in several places on Google:

  • Google Search
  • Google News
  • Google Discover

Improve your performance on Search and manage how your news organization appears by using:

Screen Shot 2022-12-12 at 12.04.18 PM

Help more people access the news with Google Search

top stories

When you search for a topic that’s in the news, Google’s algorithms organize specific stories and articles based on factors like a publisher’s relevance, prominence, and authoritativeness.

On Search, news articles can show in

💡 Best practices to improve your Search performance:

top stories

Reach avid news readers with Google News


From local and regional news outlets to national and global perspectives, Google News brings together diverse journalism to help us better understand our world.

Google News is focused on

  • Strengthening access to local news.
  • Providing access to a diverse range of sources.
  • Addressing misinformation while protecting the open web.

How do I show up in Google News?

Google automatically crawls the web regularly to include websites in Google News. There’s no application needed!

💡Best practice: Check if your news site shows up in Google News and manage how you appear with Google Publisher Center.


Inspire and inform people with Google Discover

Screen Shot 2022-12-12 at 12.07.11 PM

On Google Search, users enter a search term to find helpful information related to their query.

Google Discover takes a different approach. Audiences can get updates for their interests, like their favorite sports team or news site, without having to search.

How do I show up on Discover?

  • Provide content that's timely, compelling, or unique
  • Use page titles that are succinct but informative
  • Include high-quality images that are at least 1200 pixels wide
  • Avoid using a site logo as your image
  • Avoid using misleading or exaggerated details in preview content
  • Avoid withholding information needed to understand what the content is about
  • Avoid catering to outrage
  • Avoid content that is excessively graphic or gruesome
Screen Shot 2022-12-12 at 12.07.11 PM

Need more help?

Screen Shot 2022-12-12 at 12.08.05 PM
Screen Shot 2022-12-12 at 12.08.05 PM
Comment évalueriez-vous cette leçon?
Vos commentaires nous aideront à améliorer continuellement nos leçons!
If you need help with Search, how can you ask for help?
checklist (8)
Jeu-questionnaire terminé
Félicitations! Vous venez de terminer Increase traffic with Google's search products
Passer en revue la leçon et réessayer
Oui, c'est en cours
Recommandations pour vous
Quitter et perdre la progression?
En quittant cette page, vous perdrez toute progression dans la leçon en cours. Voulez-vous vraiment continuer et perdre votre progression?