Élargissez votre audience
Utilisez les données pour élargir et comprendre votre audience, façonner vos contenus et maintenir l'engagement des visiteurs.
Commencez à développer votre audience
Élargissez votre audience en la comprenant mieux grâce à des données analytiques, des enquêtes et des outils.
Générez davantage de trafic vers votre site
Attirez plus de visiteurs grâce à la recherche, aux newsletters, au partage sur les réseaux sociaux et aux annonces.
Maintenez l'engagement des visiteurs
Engagez et fidélisez les visiteurs avec la recirculation d'articles, les vidéos et les Signaux Web essentiels.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Centre pour les éditeurs
Touchez de nouvelles audiences et des lecteurs assidus sur Google Actualités
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Centre pour les éditeurs
Touchez de nouvelles audiences et des lecteurs assidus sur Google Actualités
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Le Monde élargit son audience internationale
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
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Découvrez des moyens de générer davantage de revenus grâce aux annonces numériques, aux abonnements, aux adhésions et aux contributions.
Toutes les ressources
Outils, formations et ressources conçus en collaboration avec des spécialistes du secteur, des universitaires et des organismes de presse du monde entier.