Aumenta le entrate pubblicitarie digitali
Sfrutta al meglio gli annunci digitali e aumenta le entrate pubblicitarie.
Risorse in primo piano
Fundamentals Lab
Fai crescere le entrate con i prodotti per gli annunci di Google
Corsi di formazione
Calcola una stima delle entrate pubblicitarie
Fai crescere le entrate con i prodotti per gli annunci di Google
Aumenta le entrate pubblicitarie digitali con AdSense
Aumenta le entrate pubblicitarie digitali con Google Ad Manager
Comprendi le entrate pubblicitarie dirette e programmatiche
Comprendi le dimensioni e i formati degli annunci
Scopri di più sui blocchi degli annunci
Aumenta le entrate pubblicitarie digitali con l'affiliate marketing
Aumenta le entrate pubblicitarie digitali
Sfrutta al meglio gli annunci digitali e aumenta le entrate pubblicitarie.
Prodotti
Google Ad Manager
Una piattaforma completa per aumentare le entrate pubblicitarie e tutelare il tuo brand, indipendentemente da dove le persone guardano, riproducono o interagiscono con i tuoi contenuti
Storie
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
Crescita digitale per un'istituzione della comunità
Da 130 anni, AFRO fornisce ai lettori notizie positive sulla comunità nera che non si trovano altrove. Tramite la collaborazione con Google, AFRO ha acquisito nuove competenze per aumentare le proprie entrate digitali e poter così continuare a portare avanti la propria missione negli anni a venire.
Cerchi qualcos'altro?
Inizia a creare il tuo modello di entrate
Diversifica le fonti di entrate, stima il reddito potenziale e lancia nuovi prodotti.
Aumenta le entrate dai lettori
Ottieni entrate dal tuo pubblico grazie ad abbonamenti, iscrizioni e contributi.
Tutte le risorse
Risorse, corsi di formazione e strumenti progettati in collaborazione con esperti del settore, accademici e testate di tutto il mondo.