収益を拡大する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
収益モデルの構築を始める
収益源を多様化し、収益を上げる機会を見積もり、新しい商品やサービスをリリースしましょう。
購読収益を増やす
サブスクリプション、メンバーシップ、寄付によって、オーディエンスから収益を得ましょう。
デジタル広告収入を増やす
デジタル広告を最大限に活用し、広告収入を増やしましょう。
Inverness Courier diversifies their audience
Inverness Courier embraces digital change by fostering a culture of experimentation
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Gaining confidence in managing money
Learning how to forecast and budget helps “Clearing a New Path” podcast founder take control of her finances
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
ACM grows digital subscriptions with a premium app
Full featured app incentives farmers to switch to a paid digital subscription
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
The Saturday Paper attracts new subscribers with video
Video series boosts brand awareness with over 680,000 views and conversion through Reader Revenue Manager.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group
Sakal Media experimented with Google Offerwall to build a sustainable revenue stream
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
その他の情報
オーディエンスを開拓する
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
デジタル ジャーナリズムを強化する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。