収益を拡大する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
収益モデルの構築を始める
収益源を多様化し、収益を上げる機会を見積もり、新しい商品やサービスをリリースしましょう。
購読収益を増やす
サブスクリプション、メンバーシップ、寄付によって、オーディエンスから収益を得ましょう。
デジタル広告収入を増やす
デジタル広告を最大限に活用し、広告収入を増やしましょう。
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Student offer drives high engagement and retention
Attracting the next generation of subscribers to the West Australian with Reader Revenue Manager.
NZME builds new engine for subscription growth
NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
その他の情報
オーディエンスを開拓する
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
デジタル ジャーナリズムを強化する
デジタル広告、定期購入、メンバーシップ、寄付によって収益を増やす方法を見つけましょう。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。