Zwiększaj przychody
Odkryj sposoby na zwiększanie przychodów z reklam cyfrowych, subskrypcji, członkostwa i darowizn.
Budowanie modelu przychodów
Zróżnicuj źródła swoich przychodów, oszacuj potencjalny zysk i wprowadź na rynek nowe produkty.
Zwiększaj przychody od czytelników
Uzyskuj przychody z tytułu posiadania grona odbiorców dzięki subskrypcjom, członkostwu i darowiznom.
Zwiększanie przychodów z reklam cyfrowych
Wykorzystaj do maksimum potencjał reklam cyfrowych i zwiększ przychody z reklam.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Wzmacnianie głosu z zaniedbywanych społeczności
Misją organizacji Oaklandside jest popularyzowanie wiedzy na temat zaniedbywanych lokalnych społeczności i przekazywanie im informacji
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Menedżer przychodów od czytelników
Zwiększ przychody od czytelników i nawiąż kontakt z odbiorcami
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
NZME builds new engine for subscription growth
NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Menedżer przychodów od czytelników
Zwiększ przychody od czytelników i nawiąż kontakt z odbiorcami
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
"Unsubscribe" doesn’t have to mean "goodbye"
Learn how French newspaper Le Monde turned a new "3-click" opt-out law into a major customer retention win.
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
Jomo Shimbun builds a strong foundation to accelerate reader revenue growth
Participated in Digital Revenue Lab Japan in 2023.
Pierwsze kroki z narzędziem Reader Revenue Manager
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Google Ad Manager
Zwiększaj przychody z reklam i chroń swoją markę wszędzie tam, gdzie odbiorcy oglądają treści, wchodzą z nimi w interakcję czy grają w gry
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
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Powiększaj grono odbiorców
Korzystaj z danych, aby zwiększać swoje grono odbiorców, lepiej ich rozumieć, dostosowywać do nich treści i utrzymywać ich zaangażowanie.
Rozwijaj swoje cyfrowe umiejętności dziennikarskie
Odkryj sposoby na zwiększanie przychodów z reklam cyfrowych, subskrypcji, członkostwa i darowizn.
Wszystkie zasoby
Narzędzia, szkolenia oraz zasoby stworzone we współpracy z ekspertami z branży, naukowcami i organizacjami medialnymi z całego świata.