Desenvolva o seu público-alvo
Use dados para expandir e compreender o seu público-alvo, moldar o seu conteúdo e manter os visitantes envolvidos.
Comece a criar o seu público-alvo
Compreenda e expanda o seu público-alvo com estatísticas, inquéritos e ferramentas.
Aumente o tráfego do seu site
Use a Pesquisa, os boletins informativos, a partilha nas redes sociais e os anúncios para atrair mais visitas.
Mantenha os visitantes envolvidos
Interaja com os visitantes e retenha-os através da recirculação de artigos, de vídeos e das Métricas essenciais da Web.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
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Fortaleça o seu jornalismo digital
Use ferramentas e recursos digitais para encontrar, validar e contar notícias apelativas.
Aumente a receita
Descubra formas de aumentar a receita com anúncios digitais, subscrições, apoios e contribuições.
Todos os recursos
Ferramentas, formação e recursos concebidos em parceria com especialistas do setor, personalidades académicas e organizações de notícias de todo o mundo.