Desenvolva o seu público-alvo
Use dados para expandir e compreender o seu público-alvo, moldar o seu conteúdo e manter os visitantes envolvidos.
Comece a criar o seu público-alvo
Compreenda e expanda o seu público-alvo com estatísticas, inquéritos e ferramentas.
Aumente o tráfego do seu site
Use a Pesquisa, os boletins informativos, a partilha nas redes sociais e os anúncios para atrair mais visitas.
Mantenha os visitantes envolvidos
Interaja com os visitantes e retenha-os através da recirculação de artigos, de vídeos e das Métricas essenciais da Web.
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
A Legacy of Ink, A Future of Inclusion
Mainichi Shimbun's Pursuit of Diversity in Japanese Journalism
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Unlocking Video Success: The ABP Live Story
48% New Viewers, 43% More Views, 100M+ Minutes
Centro de editoras
Alcance novos públicos-alvo e ávidos leitores de notícias no Google Notícias
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Amplifying audience improving Core Web Vitals
Itatiaia experienced an increase in audience engagement following the optimization of Core Web Vitals metrics.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
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Todos os recursos
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