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Aula 4 de 9
Build your audience with Realtime Content Insights
Comece a criar o seu público
Build your audience with News Consumer Insights
Aumente o tráfego com a Search Console (8:49)
Tools for News Publishers
Curso
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Build your audience with Realtime Content Insights

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See how your articles are performing, in real time

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See how your content performs with Realtime Content Insights

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What news do your audiences care about?

Realtime Content Insights analyzes your Google Analytics data to help you discover:

  • Your best stories, in real-time and historically
  • The stories your most engaged audiences read
  • What people near you are searching for on Google and watching on YouTube

To use Realtime Content Insights, you need a Google Analytics account.

  1. Go to Realtime Content Insights.
  2. Select Authorize.

Select your Google Analytics account.

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See what people are reading in Realtime Article Performance

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Realtime Article Performance shows you metrics in real time, and refreshes every 180 seconds.

STEP 1

Go to Realtime Article Performance to see a dashboard of your top five articles by realtime readers.

STEP 2

Click Launch Newsroom View to see a dashboard of your top ten articles that you can display in a newsroom.

STEP 3

See how each article is performing by:

  • How many readers are reading the article, right now
  • How many pageviews an article had in the last 30 minutes
  • Which articles were read by Casual Readers vs. Loyal Readers
  • Recirculation: does this article lead to more articles being read?
  • Page Speed: which articles are slowing your site down?
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Track daily performance with Today’s Performance Dashboard

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Today’s Performance Dashboard shows your articles’ metrics for the day, compared to your last 7 days.

STEP 1

Go to Realtime Article Performance

STEP 2

Click the menu next to Today’s Performance Dashboard

STEP 3

View these metrics for today:

  • How many readers are on your site, right now
  • How many times they’ve visited, compared to your daily average
  • What five traffic sources bring in the most traffic
  • What percentage of visitors are Casual Readers (new visitors) vs. Loyal Readers (returning visitors)
  • What devices your visitors are on
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See which articles have done best with Historic Performance

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Data metrics shows your top stories based on pageviews, which are read by returning audiences, and which stories refer the most traffic to other stories on your site.

STEP 1

Go to Historic Performance.

Article Performance shows you the top 5 articles not just by pageviews, but that result in the most newsletter sign-ups, shares on social media, and more articles read.

STEP 2

Go to Top Articles by Key Data Metrics

STEP 3

Go to pageviews, Loyal Readers, or Recirculation to see the top 5 articles.

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Explore what people are searching for with Realtime Search Trends

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Realtime Search Trends uses Google Trends to show you a summary of actual search requests made to Google, and displays interest in a topic around the world or down to city-level geography.

STEP 1

Go to Trends in Your Region.

STEP 2

In Trending Articles, see the top news stories from the last 24 hours, selected from Search, Google News, YouTube, and Knowledge Graph.

STEP 3

In Trending Videos, see the top news videos from the last 24 hours on YouTube.

💡Best practice: In Google Trends, find “Breakout” searches, which are terms that have grown by more than 5000%!

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