Our Offerings
All of our Google News Initiative offerings, from programs to workshops to tutorials.
Welcome! Google is proud to support the news industry through our programs and free resource library.
Audience
Develop your audience
Build Audiences
Google’s Analytics tools, Shweta Bhandary
Google Analytics 4, Catherine Bergin
Google Publisher Center, Sarah Tran
News Consumer Insights, Valentin Cornez
Realtime Content Insights, Ian LeRoy
Audience Surveys, Sibel Lowin
Reach Younger and Diverse Audiences, Lyndsey Hayes, Lisie Lillianfeld, Rain Michaels
Increase Traffic
Google’s Search Products, Robbie Brown
Google Search Ads, Alex Stafford-Blythe
Search Console, Daniel Waisberg, Cherry Prommawin
Newsletters, Tina Xiao
Web Notifications, Lola Tiwari
Social Sharing, Eric Rosato
Engage Visitors
YouTube, Shweta Bhandary
Web Videos, Chi Achebe
Core Web Vitals, Orli Ziv
Recirculation, Nathalie Tadena
Building News Apps with Flutter, Zoey Fan
Explore 100+ guides on best practices and Google products
Join workshops with experts from the industry and Google
Apply to Labs to get support from industry experts, peers, and Google
Labs are three- to six-month programs for up to 50 news organizations. We offer the following Labs:
- Fundamentals Lab: rolling application
- Pre-launch Startups Lab: September 21st
- Misinformation Lab: closed
- Audience Lab: closed
- Reader Revenue Lab: closed
- Ad Revenue Lab: closed
