Resources for the Atlantic
Tools, trainings, and resources designed in partnership with industry experts to help you grow your audience and revenue.
Welcome! Google is proud to support The Atlantic's goals around reader revenue and audience growth through our free resource library.
Learn the latest best practices
Go in-depth with audience and revenue courses
Start building your audience
Understand and grow your audience with analytics, surveys, and tools
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Increase site traffic
Use Search, newsletters, social sharing, and ads to attract more visits
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Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals
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Get insights from our tools
How we've partnered before
In partnership with News on YouTube, the Atlantic invested in technical and production to develop a recurring YouTube series, the Idea File. The Atlantic gained 3X more YouTube subscribers and positive engagements and increased views by 162% compared to other content published.
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Mehves Tangun
News & Information Partnerships
Tina Xiao
Global Programs, Google News Initiative
Tina curates best practices on how to grow audiences and revenue from Google’s work with thousands of news organizations globally. Before Google, Tina worked in Strategy at ABC News, helping executives grow ABCNews.com, FiveThirtyEight, streaming, podcasts, and broadcast.
Reach Tina at tinaxiao@google.com.