Tăng lượng độc giả
Dùng dữ liệu để gia tăng và thấu hiểu độc giả của bạn, định hình nội dung cũng như thu hút khách truy cập tương tác.
Start building your audience
Understand and grow your audience with analytics, surveys, and tools.
Increase your site traffic
Use Search, newsletters, social sharing, and ads to attract more visits.
Keep visitors engaged
Engage and retain visitors by using article recirculation, videos, and Core Web Vitals.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Bắt đầu sử dụng Google News với Trung tâm xuất bản
Get started with Google Analytics 4
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Tăng cường tiếng nói của những người có hoàn cảnh khó khăn
Sứ mệnh của trang tin tức The Oaklandside là cung cấp thông tin và tăng cường tiếng nói của những người có hoàn cảnh khó khăn
Tăng lưu lượng truy cập trang web bằng Google Ads
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
India TV's Winning Video Strategy Drives Traffic and Engagement Surge
India TV's implementation of video optimization best practices led to a significant boost in video discoverability and engagement across Google surfaces.
Argentine publisher unifies data across sites
LA NACION’s single sign-on technology puts their first-party data strategy front and center.
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Tăng cường tiếng nói của những người có hoàn cảnh khó khăn
Sứ mệnh của trang tin tức The Oaklandside là cung cấp thông tin và tăng cường tiếng nói của những người có hoàn cảnh khó khăn
Engaging audiences with AI-driven newsletters
Telegraph Media Group uses artificial intelligence to curate newsletter content based on readers’ interests, increasing click-through rates.
How Wirtualna Polska uses AI to tackle toxic content on their platform
In Poland, WP built a moderation engine to provide a safe platform for open discussion
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
News outlet gives younger readers a voice
News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.
Keep visitors engaged with video on YouTube
Global Media Group increases collaboration between its media brands
Media group centralizes content management and increases publishing efficiency for 13 historic Portuguese news outlets.
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Pinpoint Revolutionizes ABP's Reporting: Accuracy, Speed, and Efficiency
Pinpoint simplifies content deciphering for ABP Network’s editorial desks, enhancing efficiency.
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Bạn đang tìm thông tin khác?
Tăng cường hoạt động làm báo kỹ thuật số của bạn
Dùng các công cụ và tài nguyên kỹ thuật số có thể giúp bạn khám phá, xác minh và kể những câu chuyện hấp dẫn.
Tăng doanh thu
Khám phá cách kiếm thêm doanh thu từ quảng cáo kỹ thuật số, gói thuê bao, gói thành viên và khoản đóng góp.
Tất cả các tài nguyên
Các công cụ, chương trình đào tạo và tài nguyên do những học giả, chuyên gia trong ngành và hãng tin trên khắp thế giới hợp tác thiết kế.