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News Consumer Insights

News Consumer Insights: User on a Laptop

Data, analytics, and insights to help publishers build sustainable digital businesses.

Optimize your User Funnel with better insights

We developed News Consumer Insights (NCI) to help publishers make data-driven business decisions that increase profitability and build deeper relationships with their readers. Through our data framework and decision engine designed exclusively for News Publishers, NCI provides key insights and actionable recommendations based on a publisher’s Google Analytics account to help grow Reader Engagement and Reader Revenue.

What’s new in News Consumer Insights

Our Decision Engine to deliver personalized recommendations

Personalized Recommendations: Where to Focus and a Phone Illustration

We've built-in a decision engine that will deliver personalized actionable recommendations based on your Google Analytics data so you don't have to spend time analyzing insights.

New insights to grow overall performance

News Insights: How to Grow your Performance Chart

Our Reader Revenue page provides deep insights to optimize the conversion rates or any Goal you might have in Google Analytics. Our “Video Insights” page will allow you to maximize video content consumption across your site and audience.

New value metrics : Advertising Revenue and Avg. Ad Revenue per User

New value metrics: Your Casual Readers, Your Loyal Readers, Your Brand Lovers

If you have Google Analytics 360 connected to Ad Manager, we’ll populate your Advertising Revenue and Avg. Ad Revenue per User (ARPU) throughout the tool to better inform value. If you don’t have Google Analytics 360, you’ll have the option to enter Avg. CPMs/RPMs per device to allow us to show estimated Ad Revenue and estimated Avg. Ad Revenue per User (ARPU).

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Identify in realtime which articles and videos are the most popular with your readers and what broader topics are trending in your region. Realtime Content Insights enables engaging data visualization for your newsroom and is available for publishers using all versions of Google Analytics.
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News Tagging Guide
Identify what reader behaviors you should be measuring in Google Analytics and easily generate tags for your site to collect better data and unlock new insights.
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News Consumer Insights Demo Site
Visualize our actionable recommendations throughout our NCI Demo Site to optimize reader engagement and reader revenue for both your desktop and mobile sites.
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