The Challenge
Nine Publishing sought to translate the success of its Good Food brand into a product that could build everyday rituals for subscribers. With audiences already looking to Nine Publishing for trusted journalism and entertainment, the challenge was to provide a food experience that felt indispensable – not just inspirational – while also driving subscription growth.
The Results
Nine Publishing launched the Good Food Android app, a premium-only product designed around three key user needs: what to cook, where to eat, and how to stay inspired. Features include:
Extensive recipe library searchable by ingredient, cuisine and dietary needs
Curated restaurant guides and expert reviews from Good Food’s editorial team
Bookmarking and collections so subscribers can save and organise favourites
The app is available either as a standalone subscription or bundled as an entitlement for premium subscribers. To streamline access, Nine Publishing implemented Subscribe with Google, providing users with the same login benefits already available for The Sydney Morning Herald and The Age Android apps. The launch was timed to coincide with the release of the annual Good Food Guide, ensuring immediate relevance and visibility.
The Good Food Android app has quickly established itself as a high-value driver of loyalty across Nine Publishing’s subscription portfolio.
