オーディエンスの開拓
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
オーディエンスを増やす
分析、アンケート調査、各種ツールを使ってオーディエンスについて把握し、さらなる読者の獲得につなげましょう。
サイトのトラフィックを増やす
Google 検索、ニュースレター、ソーシャル共有機能、広告を活用して、より多くの訪問者を引き付けましょう。
訪問者のエンゲージメントを維持する
記事のサイト内回遊、動画、ウェブに関する主な指標を活用し、訪問者を引き付けて維持しましょう。
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Periodico AM: Asserting Locality and Immediacy
Local newspaper in Mexico innovates to better reach their audience.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Tuoi Tre Newspapers’ Data-Driven Evolution
A Vietnamese news publication personalized their reader experience through content analysis and data integration.
Manorama Online 2.5: Enhancing User Experience
Developing an Enhanced Interface and Experience on Web and e-reader platforms
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
El Sol de México: Aligning Processes with Audience Needs
Participating in the Lab was key in their progress to strengthen their Audience Strategy.
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
BurdaForward app offers refreshing approach to news fatigue
German media group provides critical information while limiting harmful triggers.
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
A new audience with online video news bulletins
The West Australian launches “Up Late with Ben Harvey”, in partnership with Google
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Dong-A Ilbo increases engagement through improved UX
Dong-A Ilbo’s revamped website focuses on reader readability, convenience and personalisation.
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
その他の情報
デジタル ジャーナリズムの強化
デジタルツールやリソースを使用すれば、魅力的なストーリーを見つけて検証し、伝えられます。
収益の拡大
デジタル広告、サブスクリプション、メンバーシップ、寄付からより多くの収益を得る方法を見つけてください。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。