オーディエンスの開拓
データを活用して、集客やオーディエンスの把握、適切なコンテンツの構築、訪問者のエンゲージメントの維持を実現しましょう。
オーディエンスを増やす
分析、アンケート調査、各種ツールを使ってオーディエンスについて把握し、さらなる読者の獲得につなげましょう。
サイトのトラフィックを増やす
Google 検索、ニュースレター、ソーシャル共有機能、広告を活用して、より多くの訪問者を引き付けましょう。
訪問者のエンゲージメントを維持する
記事のサイト内回遊、動画、ウェブに関する主な指標を活用し、訪問者を引き付けて維持しましょう。
"Unsubscribe" doesn’t have to mean "goodbye"
Learn how French newspaper Le Monde turned a new "3-click" opt-out law into a major customer retention win. By overhauling their unsubscribe process and using data to offer personalized incentives, they defied expectations and significantly decreased churn. Discover their strategy for retaining subscribers and boosting loyalty.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Local UK publishers push the digital boundaries
Mentorship and technology help news organisations bolster and diversify revenue streams.
Amar Ujala's Gamified News Boosts Engagement & Loyalty
Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users
ACM grows Audience Engagement and Search Traffic
Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Hankyoreh doubles user engagement by revamping mobile app
Redesign the mobile app with personalized content to strengthen the membership
Creating a more user-centric news experience
Il Sole 24 Ore’s new site search function helps users find more in-depth information.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
Engaging 7NEWS audience through live sport
A distinctive digital destination for millions of fans at 7NEWS.com.au
Yonhap News Agency redesign the overall platform to deliver mobile-centric, personalized reader services
Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Medialivre shifts culture to digital-first
Global Agenda tool puts cross-brand collaboration front and center.
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Customer Data Platform (CDP) enables content personalization
Indian Express Sees Early Success with Data-Driven Personalization
Ringier Slovakia builds out AI to diversify
Publisher’s automated weather tool captures new users with syndicated content.
Enhancing engagement through the Top News model
NZME develops a ML algorithm to deliver increased audience engagement.
その他の情報
デジタル ジャーナリズムの強化
デジタルツールやリソースを使用すれば、魅力的なストーリーを見つけて検証し、伝えられます。
収益の拡大
デジタル広告、サブスクリプション、メンバーシップ、寄付からより多くの収益を得る方法を見つけてください。
すべてのリソース
世界各地の業界専門家、学者、ニュース メディアの協力を得て設計されたツール、トレーニング、リソース。