オーディエンスの開拓

French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.

Innovative AI-assisted SEO and Personalised Content Recirculation boost engagement

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

共同通信社の伝えるために変わる姿勢、変わらぬ使命

課題に立ち向かい、変革を生み出す、毎日新聞社の多様性と包摂への道

Mentorship and technology help news organisations bolster and diversify revenue streams.

Gamified News Experience Fuels 44% Growth in First-Party Data and 14% Increase in Loyal Users

Google ニュースで新しいオーディエンスや熱心なニュースの読者にリーチできます

Over 400K Sign-Ups in 20 Days across 10 languages

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Building audience and engagement with native app features.

Indian Express Sees Early Success with Data-Driven Personalization

The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.

時事通信社が Flutter News Toolkit で実現したコスト削減と迅速なアプリ開発

Google 検索での掲載順位を改善できます

48% New Viewers, 43% More Views, 100M+ Minutes

沖縄タイムスが Flutter News Toolkit を活用して新しいオーディエンスとつながる方法

Google ニュースで新しいオーディエンスや熱心なニュースの読者にリーチできます

The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.

Yonhap News Agency, South Korea’s leading news organization, has successfully redesigned its entire digital platform to meet the demands of the modern media landscape. By focusing on a mobile-first strategy, personalized reader services, and becoming a data-driven media company, Yonhap has significantly enhanced user engagement and modernized its content delivery.

Redesign the mobile app with personalized content to strengthen the membership

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Il Sole 24 Ore’s new site search function helps users find more in-depth information.

NZME develops a ML algorithm to deliver increased audience engagement.

Indian Express Sees Early Success with Data-Driven Personalization

A distinctive digital destination for millions of fans at 7NEWS.com.au

Global Agenda tool puts cross-brand collaboration front and center.