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Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

구독 수익을 증대시키고 독자와 소통하세요.

SWA launches mobile app with monetization features and receives training for web optimization

LebTown lays the groundwork to hire a managing editor

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

How The Daily Aus was able to turn social engagement into sustainable growth

JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams

Swedish media company builds generative AI solution for efficient native content production.

Oaklandside는 취약 계층에게 뉴스를 전하고 이들의 목소리를 전파하겠다는 사명을 가진 조직입니다.

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

구독 수익을 증대시키고 독자와 소통하세요.

Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.

Finnish media brand boosts user engagement with My News Service features.

NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.

한국 최초로 뉴스 유료 구독 서비스를 도입한 중앙일보는 단순한 뉴스 제공을 넘어, 독자 경험 중심의 맞춤형 뉴스 플랫폼으로 진화하고 있습니다

French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.

News Corp Australia subscribers with Google-linked accounts have better engagement and retention

Eenadu designs new Ad Management System (AMS), increasing revenue.

Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.

HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.

사람들이 콘텐츠를 시청, 재생 또는 사용할 때 광고 수익을 늘리고 브랜드를 보호하세요.

Stuff redesigned and rebuilt their site with future-fit technology.

Swedish media company builds generative AI solution for efficient native content production.

Monetising both hyperlocal and network audiences with direct and programmatic ads

The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.

Capitalizing on a strong established readership in the local market.