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Eenadu.net is a leading Telugu digital news portal. In a recent study published by the Ministry of External affairs, Government of India, it was seen that the growth in data usage in rural areas was more than that of urban areas, owing to the COVID-19 lockdown. Rural consumption now accounts for roughly 45% of overall mobile data usage and urban usage makes up 55%, compared with a 40:60 ratio before the Covid-19 outbreak. In spite of 30-35% growth in data consumption driven by increasing mobile internet penetration, Eenadu did not see a corresponding growth of users and they identified User Experience as the key obstacle.

In 2022 by partnering with Google, Eenadu seized the opportunity to increase audience reach and engagement by improving ease of access and content discoverability on mobile devices.

To make sure users using different resolutions and screen sizes could access their digital experience, Eenadu released a more updated mobile experience for greater accessibility. Eenadu.net decided to redesign their website and optimize it for mobile devices. They worked with a team of developers to create a new website with a responsive design that was more user-friendly and easier to navigate on mobile devices.

The team used a variety of tools and technologies to create the new website, including designing templates using HTML5, CSS3, responsive design for mobile, and JQuery plugins such as lazy load images for better content presentation and viewability.

Eenadu.net saw a 105% increase in page views and a 25% increase in audience engagement