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合作型新聞業的數位轉型

個案研究

Les coops de l'information is a cooperative of six publications in Quebec

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Alma Preta:巴西黑人媒體生力軍

個案研究

Alma Preta 從黑人和邊緣族群的角度出發,為巴西社會帶來不同觀點

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打擊印度不實資訊

個案研究

DataLEADS 主導的 India Training Network 計畫已培訓超過 35,000 名印度記者

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運用地理新聞工具對抗氣候變遷

個案研究

Ripples Nigeria 新聞平台致力於製作資料導向的環境類報導

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Video: Google tools for fact-checkers

課程
Explore digital tools designed specifically for fact-checkers and journalists
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Video: Getting started with Google Trends

課程
Google Trends allows you to explore a sample of search requests, by topic and over time.
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Video: Getting started with Pinpoint

課程
Explore and analyze thousands of documents with Google's research tool, Pinpoint.
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Video: Google Earth and mapping technologies for journalists

課程
Discover how journalists can use Google Earth and mapping technologies
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Video: Keeping journalists safe online

課程
Enhance your online safety as a journalist with best practices and tools from Google.
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克服語言問題

個案研究

「移民人口面臨的最大挑戰之一,就是不易取得當地新聞,尤其是以他們的語言所撰寫的報導。因此最重要的就是要找到方式幫助這個族群。」- Rocio Tirado,Jambalaya News 營運長

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Hands-on Machine Learning

課程

This course teaches journalists how to use Machine Learning for their reporting. You will learn how to train a Machine Learning model to identify and classify images in vast datasets.

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在拉丁美洲媒體業創造安全空間

個案研究

Chicas Poderosas 致力於指導及協助女性記者和 LGBTQ+ 記者

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吸引讀者重視冷門新聞

個案研究

女性在墨西哥創立的記者和新聞機構網路

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新聞業運用 AI 技術保護駕駛安全

個案研究

波士頓環球報的汽車產業記錄調查榮獲普立茲獎

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倡導澳洲的平等

個案研究

Media Diversity Australia 致力促進澳洲媒體的多元性

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運用開放式資料和公民參與的實驗

個案研究

READr 運用讀者參與度和互動機會,探索如何建立新聞可信度

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攜手對抗不實資訊

個案研究

為了攜手對抗不實和錯誤資訊,CekFakta 應運而生。

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採用 AI 技術的目標對象洞察

個案研究

「經營新聞網站,但無法擁有使用者資料,是韓國新聞業面臨的最大挑戰之一。」- Seung-Il Kim,The Busan Ilbo 策略部數位編輯

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Get started with Google Analytics 4

計畫
Have you tagged your events? Learn about how Google Analytics 4 measures traffic, export your data, and set your analytics up for success ahead of July 1st.
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Fundamentals Lab

計畫
Grow your audiences and revenue with support from industry experts, other publishers, and Google
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Fundamentals

課程

Strengthen your digital skills by learning advanced techniques on familiar tools like Google Search, Google Maps and Google Trends.

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Investigative Reporting

課程

From Google Public Data Explorer to Google Search, this intensive course will help journalists interpret a range of online sources to strengthen their efficiency and efficacy of in-depth research.

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持續吸引訪客

課程

使用報導循環機制、影片和 Core Web Vitals,吸引並留住訪客。

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提高網站流量

課程

運用 Google 搜尋、電子報、社群媒體分享和廣告,提高造訪次數。

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開始拓展讀者人數

課程

善用數據分析、問卷調查和工具,吸引及瞭解讀者。

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Introduction to Machine Learning

課程

With help from the London School of Economics and Political Science, VRT News and Texty our Journalism AI courses offer an insight on how journalists are using machine learning in their newsrooms.

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News Consumer Insights

產品

取得資料導向的網站建議

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Pinpoint

產品

善用 Google 搜尋、AI 和機器學習技術的強大功能,上傳及分析大量文件。

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Google 翻譯

產品

不管身在何處,都能理解當地語言。

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How Wirtualna Polska uses AI to tackle toxic content on their platform

個案研究

In Poland, WP built a moderation engine to provide a safe platform for open discussion

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Sharing articles to boost digital subscriptions

個案研究

French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.

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Polish news site reveals criminal football scandal

個案研究

Wirtualna Polska uses Pinpoint to analyze 65,000 pages of court documents, uncovering corruption by the manager of Poland’s national football team.

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Optimizing reader journey and engagement with technology

個案研究

How one of the world’s leading multimedia publishing groups used a newly developed platform to achieve their greatest goal

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Regional Digital News Media: How Google’s Offerwall helped drive 20% increase in revenue for Sakal Media Group

個案研究

Sakal Media experimented with Google Offerwall to build a sustainable revenue stream

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Introduction to AI for News Business Teams

課程
Learn about Google's approach to AI and how our products can support news business teams.
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Get started with Reader Revenue Manager

課程
Grow your revenue and deepen your engagement
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Introduction to AI for Journalists

課程
Learn about Google's approach to AI and how our products can support newsrooms.
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Enriching article information with Article DNA

個案研究

How Article DNA is used to influence conversion and retention

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IE Online’s Path to Subscription Excellence

個案研究

Architect a subscription platform for active subscriber engagement, acquisition, and retention.

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Resources for NNPA

個案研究

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Using AI to Keep Communities Informed

個案研究

Blue Ridge Public Radio turned to Pinpoint, Google’s AI-powered research tool, to unlock insights from hundreds of records related to a delayed renovation project for unhoused people in North Carolina.

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Telling stories that matter with a boost from AI

個案研究

Podcast platform Suno India is finding novel ways to use technology, including AI-powered Pinpoint, to deliver fearless, in-depth reporting at a community and national level.

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Safeguarding the Amazon with the help of AI

個案研究

On a mission to protect the rights of indigenous people in the Amazon, InfoAmazonia used Pinpoint to scan through hours of meeting minutes to build their case.

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News outlet gives younger readers a voice

個案研究

News daily Público streamlines their user content submission platform, enabling readers to submit more stories while making editors’ lives easier.

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Resources for Transformation Tech

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Resources for ONA

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Resources for News Revenue Hub

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Resources for Colorado Press Association

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Resources for AAJA

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Resources for Reference Publishers

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Resources for CNPA

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Resources for the Atlantic

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Resources for Black Press

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Paywall Content Selection Using AI

個案研究

Frankfurter Allgemeine Zeitung utilizes an AI and ML service to predict which articles will have the best conversion performance

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Growing subscriptions with the help of technology

個案研究

Sanoma grew paid subscriptions to over 400,000 by matching customer segments with online revenue streams

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Journalism veterans rally around mental health

個案研究

Headlines Network provides journalists and newsroom leaders with workshops and toolkits to safeguard mental health and, by extension, the industry.

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Argentine publisher unifies data across sites

個案研究

LA NACION’s single sign-on technology puts their first-party data strategy front and center.

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Resources for Scripps

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Resources for Nigerian Publishers

個案研究

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Resources for LinkedIn

個案研究

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Is Machine Learning the same thing as AI?

課程
Take a bird's eye view of machine learning within the AI landscape.
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Société des Nouveaux Médias (in English: Company of the new media)

個案研究

Medias24 Morocco Data Hub Economy: After concentrating our efforts on writing articles and video, we will introduce economic information in the form of data in a massive and permanent way in our daily work.

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Jawla Inc. ( جولة )

個案研究

Jawla Inc (tour in Arabic). is tech-enabled media start-up on a mission to re-engineer the Arabic web and create more informed societies in the MENA region.

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Estadão

個案研究

The objective of this project is to attract young readers by offering a high engaging rewarding system of information consumption through a Gamification model. By using gamification, which could be a new way to engage users with content, we focus on helping the readers to further develop their knowledge and critical view of the world.

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Robin puts tech in the hands of journalists to scale video production

個案研究

Find out how Robin enabled its journalists to create and publish more video – and grow its business in the process.

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Piauí

個案研究

“Refinaria de histórias” presents a new business model for funding journalism while also taking piauí’s stories to the millions of people that subscribe to Video on Demand platforms. A team of preeminent journalists and audiovisual professionals will adapt piauí’s stories into “TV Bibles” for minisseries, fiction films and documentaries. These bibles mark the first step in the development of an audiovisual project: they contain format, tone, character guidelines, as well as script treatments for each story. The “TV Bibles” will then be sold to streaming platforms such as Netflix—thus generating a new steady income to finance piauí’s journalism.

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Startups Lab India Cohort 2023

個案研究

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Supporting News in Indonesia

個案研究

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US and Canada Pre-launch Lab Cohort 2023

個案研究

Google is providing hands-on coaching and curriculum to 25 early-stage digital news and information efforts. Learn about the 2023 U.S. and Canada cohort.

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拉丁裔記者學習數位報導技巧

個案研究

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拉丁美洲學生學會辨識不實資訊

個案研究

Movilizatorio 是一個「公民參與和社會創新研究室,透過強化集體領導來推動改變」。該組織總部位於波哥大,並在墨西哥市、布宜諾斯艾利斯和紐約設有辦公室,他們致力於串聯世界各地的人,並一同創造正向的改變。DigiMENTE 課程便是他們努力的成果。

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Google 搜尋

產品

取得精確的研究資訊。運用簡易工具和實用訣竅,更快取得更精確的搜尋結果。

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Google AdSense

產品

透過高互動性、高關聯性的廣告營利

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Google Ad Manager

產品

在使用者觀看影片、暢玩遊戲或參與互動時,提高廣告收益和保護品牌形象

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善用付費電子報策略,美國南卡報社成功拓展業務

個案研究

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Daily Maverick 運用資料提高收益

個案研究

Daily Maverick 是南非的線上發布者,每日更新以獨到觀點製作的新聞、調查內容、專業政治分析和社論。自 2009 年成立以來,便以獨特的編輯觀點和著重於調查報導脫穎而出。

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哥倫比亞日報推出數位人才育成計畫

個案研究

El Tiempo 需要更多精通科技的員工,因此設立了招募與培訓計畫,吸引剛從大學畢業的新鮮人進入新聞業。

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建立深厚的讀者關係

個案研究

Energetic City 運用 News Consumer Insights 建立個人化策略

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讀者收益管理工具

產品

增加讀者收益並與讀者互動

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YouTube

產品

提供建立及拓展 YouTube 頻道的實用工具和資源。

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資料集搜尋

產品

輕鬆找到所需資料集

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Project Shield

產品

抵擋數位審查制度。

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Tilegrams

產品

運用資料建立圖塊式統計地圖。

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Global Forest Watch

產品

監控森林砍伐情形的資料和地圖。

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兩步驟驗證

產品

加強你的 Google 帳戶安全性。

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Flourish

產品

使用自訂範本製作資料圖表。

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Google Analytics (分析)

產品

取得實用的閱聽者洞察資料

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News app connects Indonesian publisher with readers

個案研究

Disway's mobile app a game-changer for its channel strategy

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Kompas TV boosts audience and revenue with smartphone journalism

個案研究

Started in 2011, Kompas TV is an Indonesian TV station with a prolific online digital video and social media presence. It covers national news, politics, sports, and entertainment

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iNews empowers young reporters with smartphone video journalism

個案研究

iNews, a leading Indonesian broadcaster with 24 local networks, delivers news, talk shows, magazines, and sports programs nationwide

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Empowering regional journalists, Kumparan uplifts video quality.

個案研究

Kumparan is an Indonesian online media platform. Started in 2017, it publishes editorial news and user-generated content from across the country.

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Website performance and revenue grew in 2021

個案研究

Radar Cirebon increased revenue by improving website performance with tailored recommendations and insights

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Empowered youth in Yogyakarta through journalism

個案研究

Empowered younger citizens in Yogyakarta to share stories through journalism and gained 60% growth in total unique visitors on the website.

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Kompas TV

個案研究

Kompas TV invests in smartphone journalism and grows audience and revenue

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Resources for Publishers

個案研究

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Get started on Google News with Publisher Center

課程
Submit, manage, and monetize your news across Google
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Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data

個案研究

ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data

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A mobile-first content strategy & UX design

個案研究

To bridge the gap between digital consumers and the newsroom, The Hindu created new standards, workflows and metrics, redesigned websites and trained editorial teams.

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Petit Press saves time and money with cloud-based digital asset management

個案研究

Petit Press built an open-source publishing system that enables newsrooms to more efficiently manage, store, and distribute digital content.

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Resources for Digital News Academy

個案研究

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讓訪客與 YouTube 上的影片互動

課程
與數十億的 YouTube 觀眾建立關係
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運用 Google 廣告產品提高收益

課程
判斷 AdSense、AdMob 或 Ad Manager 是否符合你的需求
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Grow Digital Ad Revenue with AdSense

課程
Get started with AdSense to earn programmatic ad revenue
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Grow Digital Ad Revenue with Google Ad Manager

課程
Get started with Google Ad Manager to increase digital ad revenue
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Increase traffic with Search

課程
Build your relationship with your best audiences
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Evaluate your financial sustainability

課程
Understand, measure, and enable your financial sustainability
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Understand Ad Sizes and Formats

課程
Understand how ad sizes and formats affect pricing and revenue
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Promote your subscription

課程
Attract more subscribers on their first day
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Build your audience with Google Analytics 4

課程
Understand how Google Analytics 4 works to help with audience analytics
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Understand Direct and Programmatic Ad Revenue

課程
Sell ads, set prices, pitch advertisers and communicate results
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Launch your subscription

課程
Build your relationship with your best audiences
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Select a CMS for your news organization

課程
Get started with publishing online
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Increase site traffic with Google Ads

課程
Get more traffic from your best articles
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Estimate Ad Revenue

課程
See what levers impact ad revenue
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Build news apps with Flutter

課程
Reduce app development time by up to 80%
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Grow digital ad revenue with affiliate marketing

課程
Monetize through affiliate links
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Increase traffic with Search Console

課程
Increase traffic with Search Console
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