精選資源
Fundamentals Lab
訓練課程
Grow Digital Ad Revenue with AdSense
Grow Digital Ad Revenue with Google Ad Manager
Understand Direct and Programmatic Ad Revenue
Understand Ad Sizes and Formats
Grow digital ad revenue with affiliate marketing
產品
成功案例
NZME enhances data maturity & audience targeting
New Zealand publisher increased engagement and optimised registration and subscriber flows, developing a data-led lifecycle & personalised storycards on the NZ Herald.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
India Today increases eCPM by leveraging First Party Data
India Today Group, builds “1View“ - a Customer Data Platform (CDP) effectively leveraging first-party data, to increase audience engagement and eCPM by +20%.
Focusing a revenue strategy on social audiences
Queerency’s Travers Johnson makes an unconventional choice for LGBTQ+ publication
Building a roadmap to revenue growth
Financial planning helps Anchor Media expand revenue operations
Taking control of organizational finances
The GNI Startups Lab helped The Record co-founder develop a new skill set and gain confidence
Enacting tactics to grow revenue and subscriber base
Armed with new confidence, the Burlington Buzz sets new revenue and audience goals
社群機構的數位發展
130 年來,AFRO 為讀者提供其他管道看不到的優質黑人社群新聞。透過與 Google 合作,AFRO 瞭解如何運用新技術提高數位收益,在未來持續貫徹企業使命。