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精選資源
Fundamentals Lab
Google Consumer Surveys: Gain real insights.
訓練課程
Get started on Google News with Publisher Center
Build your audience with Google Analytics 4
產品
成功案例
News app connects Indonesian publisher with readers
Disway's mobile app a game-changer for its channel strategy
Google Identity Services (GIS) integration leads to accelerated acquisition of first-party data
ABPLIVE deployed Google Identity Services on their eight websites (desktop and mobile) and app to expedite the acquisition of first-party data
Amplifying audience engagement through technology
Lampung.co's audience engagement soars with technical training and content curation
Sinar Harian develops in-house reader insights training to sustain their digital future
Find out how the team at Sinar Harian are upskilling their newsroom in data literacy and gaining a better understanding of their audience
Push Notifications Drive More Views to Content
Populis' work culture and approach to engagement were transformed through the Local News Foundry program
Engagement up as Indonesian publisher upskills
Suara Cirebon's digital transformation drives audience engagement
An inside look into ABS-CBN’s culture of data-centricity
Find out how ABS-CBN is developing a culture of data-centricity by embedding insights inside their daily activities and processes
The Straits Times developed initiatives to grow untapped audiences by experimenting with new channels and new content
Learn more about the way The Straits Times is hoping to drive engagement with a new audience, by rethinking channels as a product rather than a means of distribution
Pùblico's strategy to increase sub retention
Público increases reach of digital subscribers through pivotal changes
How Kauppalehti is growing their female readership
Kauppalehti engages female readers by using data to tailor content strategies
El Confidencial caters to younger audiences
El Confidencial implements a strategy to broaden reach and age demographic
Thai publisher’s data-driven strategy to build a more engaged and loyal subscriber base
Thairath's data-driven initiative enables teams to analyze key data on reader behavior to improve content strategy
克服語言問題
「移民人口面臨的最大挑戰之一，就是不易取得當地新聞，尤其是以他們的語言所撰寫的報導。因此最重要的就是要找到方式幫助這個族群。」- Rocio Tirado，Jambalaya News 營運長
