Mack Male and Karen Unland founded Taproot Publishing to help communities understand each other better. And they’ve created a unique revenue model to do it. In addition to providing news and resources for the Edmonton community, the Taproot team also provides paid B2B content and aggregation services for companies and membership organizations. Taproot began expanding its staff in 2020 and is working with a remote team. They knew they could increase the way they supported and onboarded new employees.
Mack and Karen also recognized that they had been working so hard “in” their business that they hadn’t prioritized working “on” their business. As the team continues to increase its output of original reporting, newsletters and custom content for clients, Mack and Karen wanted to create some fundamental infrastructure to support their team members and make it easier to run the organization.
“Growing Is Not Just About Hiring; Growing Is Making Sure People Who Work With You Are In The Right Place And Feel Good.”
Co-founder, Taproot Publishing