Accelerate your digital growth
News Consumer Insights (NCI) is an AI-powered reporting assistant from Google built for news organizations like yours.
360 view of your organization
Connect your Google Analytics, Search Console, Ad Manager or AdSense accounts, and get a 360 view of your organization performance. Access actionable insights supporting your key objectives and measure your progress overtime.
Develop your audience
Build deeper relationships with your readers with insights and reports for your key audiences. Learn about their profiles and discover how they are engaging with your content compared to other news organizations.
Grow your revenue
Maximize both your advertising and reader revenue with insights on your ad stack performance and your conversion funnel
Strengthen your journalism
Empower your editorial team with realtime reports on article performance and optimize your content creation and distribution strategies.
Optimize your site performance
Improve reader experience with a comprehensive technical diagnostic for your site on Core Web Vitals, Pagespeed, SEO, and Accessibility.
Make better decisions for your site with Generative AI.
Access personalized AI recommendations based on your data and optimize your site efficiently to grow your audience, your revenue and improve your site performance.
We’re committed to supporting publishers of all sizes
Whether you are a local news publisher with limited resources or a larger media organization, News Consumer Insights will help you grow your publication with relevant actionable insights for your site.