The challenge
Founded in 2008, BusinessDesk publishes essential, trustworthy and timely New Zealand business and economic news and analysis that is accessible to professional and general readers alike. While still a fairly young brand, BusinessDesk wanted to increase their presence across New Zealand and sought to identify new ways to capture individual subscribers to grow their brand and business.
In partnership with Google, BusinessDesk focused on launching a new end-of-year, discounted trial campaign that utilized Subscribe with Google to help quickly convert readers through a frictionless sign up experience.