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Palawan News

Palawan News creates daily video content with AI

AI-powered scriptwriting and image generation enables a single person to produce daily news videos.

The Challenge

Palawan News struggled with producing regular video content due to limited manpower and the high demands of traditional video production. Creating a single video required a full team (scriptwriter, videographer, editor) and several days of work, making a daily news video series unsustainable. Their existing format was also limited to text-heavy updates with no voiceovers, limiting audience engagement.

The Results

By integrating AI tools like Gemini and NotebookLM into their workflow, Palawan News reinvented its video production model. A single person could now produce a compelling, narrated news video in just a few hours. AI was used to summarize articles, write scripts, and generate visuals, removing the need for field shoots and complex logistics. Despite challenges with AI's cultural inaccuracies in image generation, the team learned to refine prompts and workflows to achieve their goals, ultimately expanding their creative freedom and enabling a consistent, daily output of engaging video content.

650% increase in monthly video output, from 4 to over 30 videos
90% reduction in video production time, from 2-3 days to 2-3 hours
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"We were finally able to create video content freely, even without traditional materials or physical assets thanks to AI-generated images. This allowed us to visualize stories more effectively and clearly for our audience."
Maria Mercedez Castro
Journalist, Palawan News
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Cedez Castro plays Palawan News’ videos for participants at the graduation event for the GNI AI Workshops program.
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