Sakal's site, esakal.com, previously lacked a page for user sign-in. This posed challenges in gathering crucial consent-based customer data and streamlining the user experience. Sakal recognized that conventional sign-up procedures can be cumbersome, potentially deterring prospective users, especially tech-savvy individuals who value speed and convenience, and security-conscious users who prioritize data protection.

Sakal recognized that Google One Tap offered a secure and convenient solution with one-click signup in a frictionless manner. Users could use their existing Google accounts to register on the platform, eliminating the need for lengthy forms. Sakal viewed Google One Tap as an efficient tool supporting several broader business goals:

-Streamlining user acquisition and conversion processes.

-Enhancing user experience and engagement.

-Providing access to valuable user data for targeted marketing and insights.

-Building brand trust with enhanced security.

With One Tap logins, Esakal.com can leverage user data for remarketing, introducing exclusive members-only offers and discounts, and converting unknown visitors into known, paying subscribers.