Launching a news, information, or content effort is challenging at the best of times. And growing these efforts in the earliest days – from an audience of zero to the first few hundred – requires long hours, immense dedication, and an unwavering belief in an important mission.
Even with those challenges, more than 170 people applied to the 2023 Pre-launch Lab – a clear signal that there are a growing number of people who believe in the importance of this work.
After careful review of the applications, Google invited 25 projects to join the 2023 cohort – a program that provides each participant with one-one-one coaching, a focused curriculum, and a group of peers to undertake the journey with. The goal for each of these efforts is to build a financially-viable, high-impact news or information business or non-profit that serves its community with fact-based information.
While some of the participants are still “in stealth” mode until their launch, we’re happy to introduce you to many of the 2023 Pre-launch Lab cohort today: