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Umsatz steigern
Entdecken Sie Möglichkeiten, um mehr Einnahmen mit digitalen Anzeigen, Abos, Mitgliedschaften und Beiträgen zu erzielen.

Umsatzmodell entwickeln
Diversifizieren Sie Ihre Einnahmequellen, berechnen Sie Ihre potenziellen Einnahmen und bringen Sie neue Produkte heraus.
Abo-Einnahmen steigern
Mit Abos, Mitgliedschaften und Beiträgen können Sie mit Ihren Nutzer Einnahmen erzielen.
Digitale Werbeeinnahmen steigern
Optimieren Sie Ihre digitalen Anzeigen und steigern Sie die Werbeeinnahmen.
Indonesian publisher’s numbers up with video and PWA
JabarEkspres' video advertising and implementation of PWA opened up new audiences and revenue streams
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
Building a succession plan
LebTown lays the groundwork to hire a managing editor
Ein CMS für Ihre Nachrichtenorganisation auswählen
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Digital makeover increases publisher’s revenue
SWA launches mobile app with monetization features and receives training for web optimization
Exploring the right financial structure and processes for growth
Exploring the right financial structure and processes for growth
Benachteiligten Menschen Gehör verschaffen
Das Ziel von The Oaklandside besteht darin, benachteiligten Menschen Informationen zu bieten und Gehör zu verschaffen.
Umsatzmodell festlegen
Reader Revenue Manager
Steigern Sie Ihre Abo-Einnahmen und interagieren Sie mit Ihrer Zielgruppe
Transforming Social Followers to Subscribers
How The Daily Aus was able to turn social engagement into sustainable growth
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
French newspaper grows international audience
Le Monde harnesses AI translation to launch an English-language edition, boosting readership and engagement worldwide.
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Reader Revenue Manager
Steigern Sie Ihre Abo-Einnahmen und interagieren Sie mit Ihrer Zielgruppe
Jomo Shimbun builds a strong foundation to accelerate reader revenue growth
Participated in Digital Revenue Lab Japan in 2023.
Increase the CVR of the Nikkei Online Edition
Nikkei uncovered insights to enhance user acquisition effectively by optimizing UI/UX Design.
"Unsubscribe" doesn’t have to mean "goodbye"
French online media outlets faced a challenge when the government passed a "3-click" termination law, making it easier for customers to cancel contracts. This posed a significant risk to publishers like Le Monde, whose business model is heavily dependent on a strong digital subscriber base. Instead of viewing the law as a threat, Le Monde used it as an opportunity to improve their customer experience. By overhauling their unsubscribe process, Le Monde simplified the cancellation journey for users and simultaneously gathered valuable data on why subscribers were leaving. They used this data to create a new retention strategy, offering personalized incentives like temporary subscription pauses, content suggestions, and special pricing offers. This new approach turned the unsubscribe process into a key customer engagement tool. As a result, Le Monde saw a surprising reduction in churn, an increase in active subscriptions, and a longer average subscription life, proving that a user-friendly exit can lead to greater loyalty.
Erste Schritte mit dem Reader Revenue Manager
Sharing articles to boost digital subscriptions
French daily newspaper Libération increases subscriptions with new “share with a friend” and datawall features.
JoonAng Ilbo Pioneers the Subscription Journalism Era
Redesign the mobile app with personalized content to strengthen the membership
Account linking improves engagement and retention
News Corp Australia subscribers with Google-linked accounts have better engagement and retention
Sanoma steps up account personalization
Finnish media brand boosts user engagement with My News Service features.
NZME builds new engine for subscription growth
NZME builds a subscription toolkit to drive revenue growth by ensuring the right reader sees the right offer at the right price.
Dong Nai Newspaper Grows Reach and Revenue
Vietnamese publisher learns more about its readers to successfully boost engagement, and diversify revenue.
My City Logan delivers strong digital ad presence
Capitalizing on a strong established readership in the local market.
How a digital news site in Uttarakhand grew its digital ad revenue
Uttra News increases ad revenue by 484% with Progressive Web App technology
Local News Publications moves to Google Ad Manager
Significantly growing their digital advertising revenue
Bonnier News launches GenAI tool in record time
Swedish media company builds generative AI solution for efficient native content production.
Google Ad Manager
Steigern Sie die Werbeeinnahmen und schützen Sie Ihre Marke, wenn Nutzer Ihre Inhalte ansehen oder damit interagieren
Spanish media group catches the AI wave
HENNEO undertakes a wide-ranging initiative to integrate AI across its operations.
Stuff tunes in to user needs
Learn how Stuff.co.nz, New Zealand's top news site, adopted a user needs framework to diversify revenue and increase reader engagement. Discover how this data-informed content strategy led to a 90% lift in unique visitors.
Digital hyperlocal Crux applies new ad solutions
Monetising both hyperlocal and network audiences with direct and programmatic ads
How Eenadu increased ad fill rate and revenue by 15%
Eenadu designs new Ad Management System (AMS), increasing revenue.
Stuff, New Zealand news publisher, builds for the future
Stuff redesigned and rebuilt their site with future-fit technology.
Empowering The Manila Times with Advanced GA4 Tracking
The Manila Times, a major news outlet in the Philippines, has successfully transitioned from basic Google Analytics 4 (GA4) reporting to a sophisticated, event-based tracking system. This strategic move, in partnership with Monks under the Google News Initiative's GA4 Accelerator Program, has empowered the publisher to gain deeper insights into reader behavior, refine its content strategy, and significantly improve audience engagement.
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Leser gewinnen
Mithilfe von Daten können Sie neue Leser gewinnen, Einblicke in Ihre Zielgruppe erhalten, Ihre Inhalte entsprechend anpassen und die Nutzerbindung erhöhen.
Digitalen Journalismus stärken
Entdecken Sie Möglichkeiten, um mehr Einnahmen mit digitalen Anzeigen, Abos, Mitgliedschaften und Beiträgen zu erzielen.
Alle Ressourcen
Tools, Schulungen und Ressourcen, die wir zusammen mit Branchenexperten, Akademikern und Nachrichtenorganisationen auf der ganzen Welt entwickelt haben.