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Quintype Bold CMS

Quintype Bold CMS

Born out of the joint venture between The Quint & Bloomberg, Quintype is an India-based CMS solution with a modular architecture that focuses on flexibility, but requires technical expertise for full utilization.

- Indian vendor emerging from a custom-built newspaper platform, today focused on South Asia and Middle East
- Targeted mainly at mid-sized independent news organizations that seek digital agility but lack deep budgets or IT capacity, and are willing to trade off ease of deployment for limited advanced customization capabilities
- Key customers include The New Indian Express, Sakal Media Group and The Outlook Group.

Likely fit

Quintype is suitable for mid-sized independent news organizations in the India and Southeast Asia region seeking a headless CMS solution that emphasizes editorial ease over advanced audience management features. However, organizations expecting quick feature rollouts or requiring deep customization might find the platform’s limitations and support challenges restrictive. While its flexibility appeals to digital-first publishers, there’s a risk of vendor lock-in for those relying on Quintype for frequent customizations.

At a glance

Primary Customer Fit

Mid-sized independent news organizations

Secondary Fit

Small chain of news organizations

Most Active Geographies

Asia-Pac

Official Support Hours

24X7 Support, via email, chatbot and live chat

Officially Supported Languages for User Interface

EN

Third-party Language Support Available?

No

License Model

Monthly subscription fee based on traffic. Median price is around $4,000 per month for a mid-range regional publisher.

Scope Summary

Complete publishing package with limited customization suitable for regional publishers in Asia-Pac and the Middle East

Tech Base

SaaS Model with AWS Hosting included

Cloud Model

SaaS

Headquarters

Bengaluru, Karnataka, India

Head Count

90

What customers report

  • Flexibility and extensibility, allowing publishers to integrate with various third-party tools and services
  • AI and LLM integration for content tasks, including headline generation, is seen as a promising feature
  • Good fit for small editorial teams with limited technical expertise
  • Flexible in terms of user traffic limits compared to some other CMS options
  • Development of new features requested by users can be delayed due to platform priorities
  • Limitations in highly customized content rendering, especially for long-form, complex content
  • Customizations beyond the out-of-the-box features require technical support, which can be costly
  • Reliance on Quintype itself for frequent customizations may lead to vendor lock-in, raising concerns about flexibility for evolving needs
  • You need to pay extra for paywall and membership services via add-on module

Background

  • Founded in 2015, Quintype is headquartered in Bengaluru, India, with offices in Jaipur, Dubai & New York.
  • Initially developed as a CMS platform for The Quint newspaper, it evolved into a commercial platform serving over 1.5B+ monthly pageviews across 300+ publishers. While the platform has expanded to serve international markets, its core strength is supporting mid-sized digital-first publishers, prioritising content agility over extensive custom workflows. Customers have praised its forward-looking generative AI enhancements, including the ability to leverage custom LLMs.
  • The headless CMS approach allows integration flexibility, but customers frequently mention challenges with customization and a reliance on Quintype for technical adjustments, raising questions about scalability for more complex needs. Although the platform offers integrations with modern tools and services, the lack of deep customization options can frustrate larger organizations with complex publishing needs.
  • The customer base is mainly mid-sized independent publishers, and Quintype is expanding to international markets, but many users feel it has yet to prove its adaptability outside core markets. While it has made progress in the Middle East and Southeast Asia, its footprint in Europe and North America remains limited, and its ability to meet the diverse requirements of these regions has yet to be thoroughly tested.
  • Quintype’s go-to-market approach emphasizes mid-sized independent news organizations, with ambitions to expand AI-driven features. Still, concerns persist about whether it can maintain the responsiveness and customization required for larger clients.

套件涵蓋範圍 (根據供應商回報內容)

核心平台,即產品隨附平台 (是/否/Beta 版) 外掛程式 (是/自訂/第三方)
內容生命週期:建立/分類/編輯/核准/發布/重新利用/封存/丟棄
基本數位/語音/媒體資產管理
支援紙本發布
簡易社群媒體重新發布
第三方
選用模組:表單/意見調查/社交小工具/其他
第三方
連結器資料庫 (OOTB 連結器、API 等)
套裝組合 CDN (含分散式阻斷服務防護)
使用者註冊
訂閱管理與發布 (數位)
訂閱管理 (紙本)
個人化
第三方
廣告管理 (數位)
第三方
廣告管理 (紙本)
行動應用程式管理
站內搜尋
內容和指派項目規劃
第三方
影片管理/OVP
第三方
音訊管理/Podcast 製播
第三方
資料視覺化圖像
第三方
分類廣告
留言/社群功能/
電子報製作與管理
第三方
通知與快訊
第三方
A/B 測試
第三方
搜尋引擎最佳化
多出版品管理 (變數繼承)
複雜版面配置與子網站/子區段複製
AR/VR 服務
公開說明文件
線上使用者/合作夥伴論壇
定期使用者群組會面
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